Scope
Reference
2025-773
Description
Awarded and signed contract, refer to Notice identifier: 2025/S 000-038776 and 2025/S 000-030119.
AHDB required the following: a research deep-dive with the following requirements: Within this one-off deep dive, AHDB would like to understand: •Key metrics (spend, packs/servings, visits/trips, penetration, average price) for total OOH market (including eating and drinking out, on-the go and takeaway/delivery)
Contract 1. AHDB Dairy in Food Service
Supplier
Contract value
- £34,560 excluding VAT
- £40,200 including VAT
Below the relevant threshold
Date signed
22 July 2025
Contract dates
- 23 July 2025 to 10 September 2025
- 1 month, 19 days
Main procurement category
Services
CPV classifications
- 73110000 - Research services
Contract locations
- UK - United Kingdom
Signed contract documents
Redacted contract for notice.pdf
Procedure
Procedure type
Below threshold - open competition
Supplier
LUMINA INTELLIGENCE LTD
- Companies House: 16121613
- Public Procurement Organisation Number: PQMW-9536-YVLW
1a Newlands Grove
Halifax
HX3 7HZ
United Kingdom
Region: UKE44 - Calderdale and Kirklees
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1. AHDB Dairy in Food Service
Contracting authority
Agriculture and Horticulture Development Board
- Public Procurement Organisation Number: PBHX-8363-MBBV
Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
United Kingdom
Contact name: Sarah Waters
Email: procurement@ahdb.org.uk
Region: UKG13 - Warwickshire
Organisation type: Public authority - central government