Scope
Reference
BS.0543 / Lot 2
Description
Ordnance Survey Ltd (OS) is Britain's mapping agency and is responsible for the surveying, production, maintenance and marketing of a wide range of geographic information, relied on by government, business and individuals. OS is looking to partner with suppliers to increase our customer and market intelligence using a variety of qualitative and quantitative research techniques and to answer specific business questions about current or potential customers. OS are seeking suppliers that can help drive customer centricity throughout OS enabling employees to connect, understand and act upon customer insights. The requirement has been split into two lots. This Contract Award Notice is for Lot 2 is for Leisure Customer Insights with the supplier helping OS grow in more destinations through deepening our understanding of new and existing customers who want to be active outdoors, and by assessing products and consumers' needs, wants and expectations. Lot 2 covers tactical research with outdoor active consumers in Great Britain; to improve the customers experience, increase customer understanding, grow the user base for existing product types and enhance or improve existing products.
Commercial tool
Establishes a framework
Lot LOT-0002. Leisure Customer Insights
Description
LOT 2 covers tactical research with outdoor active consumers in Great Britain; to improve the customersexperience, increase customer understanding, grow the user base for existing product types and enhance orimprove existing products.
Contract 2. Insight Framework for Customer Intelligent and Strategic Insight - Lot 2 - Leisure Customer Insights
Lots
Lot LOT-0002. Leisure Customer Insights
Supplier
Contract value
- £400,000 excluding VAT
- £480,000 including VAT
Above the relevant threshold
Award decision date
22 July 2025
Date assessment summaries were sent to tenderers
22 July 2025
Standstill period
- End: 31 July 2025
- 8 working days
Earliest date the contract will be signed
18 August 2025
Contract dates (estimated)
- 1 September 2025 to 31 August 2028
- Possible extension to 31 August 2029
- 4 years
Description of possible extension:
The length of the contract will be for three years with the option to extend for a further 12-months. Therefore, if all extensions were taken, the full length of the contract would be four years.
Main procurement category
Services
Options
The right to additional purchases while the contract is valid.
The length of the contract will be for three years with the option to extend for a further 12-months. Therefore, if all extensions were taken, the full length of the contract would be four years.
CPV classifications
- 73110000 - Research services
- 73210000 - Research consultancy services
- 79310000 - Market research services
- 79342311 - Customer satisfaction survey
Contract locations
- UKJ32 - Southampton
Information about tenders
Lot LOT-0002. Leisure Customer Insights
- 6 tenders received
- 6 tenders assessed in the final stage:
- 1 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 5 suppliers unsuccessful (details included for contracts over £5 million)
Submission
Submission type
Tenders
Procedure
Procedure type
Competitive flexible procedure
Supplier
WALNUT UNLIMITED LTD
- Companies House: 01317137
- Public Procurement Organisation Number: PNPX-2447-RCXR
7-11 Lexington Street
London
W1F 9AF
United Kingdom
Email: ccs.framework@walnutunlimited.com
Website: http://www.walnutunlimited.com
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 2. Insight Framework for Customer Intelligent and Strategic Insight - Lot 2 - Leisure Customer Insights
Contracting authority
ORDNANCE SURVEY LIMITED
- Companies House: 09121572
- Public Procurement Organisation Number: PBVY-8911-JNNJ
Explorer House Adanac Drive
Southampton
SO16 0AS
United Kingdom
Email: greg.hague@os.uk
Region: UKJ36 - Central Hampshire
Organisation type: Public authority - central government