Section one: Contracting authority
one.1) Name and addresses
Coventry University
Priory Street
COVENTRY
CV15FB
Telephone
+44 2477658021
Country
United Kingdom
Region code
UKG33 - Coventry
Companies House
07781274
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
GROWCO - GROW COVENTRY UNIVERSITY ONLINE
Reference number
FRAM-1060-23-TH
two.1.2) Main CPV code
- 79400000 - Business and management consultancy and related services
two.1.3) Type of contract
Services
two.1.4) Short description
This ITT will enable the development of this capability via a collaboration with external expertise in ODL education growth. The services Supplier collaboration intends to accelerate the offering from Coventry University Online Limited in the UK and internationally.
As such we want to work with a services Supplier that has a proven core competence in the ODL market, specifically with a Supplier that has a team with a proven track record for scaling successful market-leading online ventures domestically and internationally.
The Supplier and Coventry University will work together to establish and manage a new Coventry owned operating unit (known as "GrowCo - Grow Coventry University Online").
The Agreement will be awarded for a duration of 3 months for a Joint Programme Initiative plus a 10 years initial contract agreement, with an option for Coventry University, at its discretion, to elect to extend the term of the Agreement for one further 5 year period. For the avoidance of doubt, the term of the Agreement shall not exceed a maximum of 3 months plus 15 years.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £6,000,000
two.2) Description
two.2.2) Additional CPV code(s)
- 72000000 - IT services: consulting, software development, Internet and support
- 80300000 - Higher education services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
The fundamental purpose and rationale for the Coventry University 'GrowCo' initiative is to significantly grow, exploit, disrupt and serve the ODL market. Today, the legal business entity Coventry University Online Ltd (CUOL), has lost expertise in a number of business development areas which has severely
affected business growth. GrowCo will : -
1. Be a new unit established as a division of Coventry University Online (CUOL) with its own P&L, and operate independently for greater speed-to-market and accountability.
2 House dedicated capabilities including marketing, digital marketing, enrolment and admissions, student support and human and technological resources to support these areas.
3. Integrate and coordinate with departments and technologies of Coventry University
4. Design and implement go-to-market strategies
The suppler must be a proven and reputable Higher Education services provider with known credibly for enhancing a partners brand reach. Coventry University does not necessarily need a pure consulting supplier, nor an Online Programme Manager (OPM) supplier but a services focused supplier to build the online brand, build the market and recruit the global learners.
The supplier will have direct experience driving the scale that Coventry University aspires to, including achieving >50% of total enrolments from outside of the UK. The supplier must have the international infrastructure and human resources to gain immediate traction in key source markets (current and future) for our aims and ambitions.
The supplier will have an existing business model and global network that are built with the specific goal of driving domestic and international online growth for Coventry University.
The supplier, working with Coventry University must be capable of evolving the growth operating model and programme portfolio, embracing the fact that what constitutes an online degree experience is changing and will continue to adapt and change. The supplier will understand the global and international ODL market in support of Coventry University's growth aspirations. Associated with this the supplier will have its own existing international network and team that can be leveraged to further enhance our international ODL operations including finding new partners and markets, opening existing supplier partnerships.
The Agreement will be awarded for a duration of 3 months for a Joint Programme Initiative plus a 10 years initial contract agreement, with an option for Coventry University, at its discretion, to elect to extend the term of the Agreement for one further 5 year period. For the avoidance of doubt, the term of the Agreement shall not exceed a maximum of 3 months plus 15 years.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting / Weighting: 80
Price - Weighting: 20
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2023/S 000-033372
Section five. Award of contract
Contract No
FRAM-1060-23-TH
Title
GROWCO - GROW COVENTRY UNIVERSITY ONLINE
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
24 September 2024
five.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
CINTANA EDUCATION LLC
1130 E. University Dr., Suite 101, Building B, Tempe, Arizona 85281
Delaware
Country
United States
NUTS code
- US - United States
Companies House
83-3885230
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £6,000,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Coventry University
Priory Street
Coventry
CV15FB
Country
United Kingdom