Section one: Contracting entity
one.1) Name and addresses
AFFINITY WATER LIMITED
Tamblin Way
HATFIELD
AL109EZ
Contact
Alison Winser
alison.winser@affinitywater.co.uk
Telephone
+44 7776212173
Country
United Kingdom
Region code
UKH23 - Hertfordshire
Companies House
02546950
Internet address(es)
Main address
one.3) Communication
Access to the procurement documents is restricted. Further information can be obtained at
https://in-tendhost.co.uk/affinitywater/aspx/Home
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://in-tendhost.co.uk/affinitywater/aspx/Home
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at
https://in-tendhost.co.uk/affinitywater/aspx/Home
one.6) Main activity
Water
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Advertising Creative Agency
Reference number
C-04230
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Services relating to advertising creative including:
• Brand narrative, strategy and planning
• Brand positioning and architecture
• Advertising creative
• Advertising production (TV and radio)
• Digital content and video production
• Social media advertising
• Behaviour change
two.1.5) Estimated total value
Value excluding VAT: £500,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKJ - South East (England)
two.2.4) Description of the procurement
All services relating to advertising creative including:
• Brand narrative, strategy and planning
• Brand positioning and architecture
• Advertising creative
• Advertising production (TV and radio)
• Digital content and video production
• Social media advertising
• Behaviour change
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
36
This contract is subject to renewal
Yes
Description of renewals
Up to 2 years extension
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Negotiated procedure with prior call for competition
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
10 January 2025
Local time
1:00pm
four.2.3) Estimated date of dispatch of invitations to tender or to participate to selected candidates
13 January 2025
four.2.4) Languages in which tenders or requests to participate may be submitted
English
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.4) Procedures for review
six.4.1) Review body
Affinity Water Ltd
Hatfield
AL10 9EZ
Country
United Kingdom