Section one: Contracting entity
one.1) Name and addresses
ARRIVA UK TRAINS LIMITED
SUNDERLAND
Contact
Tom Baker
Country
United Kingdom
Region code
UKC23 - Sunderland
Companies House
03166214
Internet address(es)
Main address
one.3) Communication
Access to the procurement documents is restricted. Further information can be obtained at
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
one.6) Main activity
Railway services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Marketing Services for XC Trains Limited (CrossCountry) & The Chiltern Railway Company Limited (Chiltern)
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Two Train Operating Companies (TOC's) within the Arriva UK Trains Group - CrossCountry and Chiltern - are seeking a dynamic full integrated service marketing agency to deliver an integrated suite of services, including creative development, media planning and buying, social media, research and marketing & communications strategy. The ideal agency will possess an in-house team capable of comprehensive solutions and be willing to immerse in our business.
Please submit your note of interest in email to: bakertom@arriva.co.uk
Due to rail franchising requirements, there will be a requirement for termination for convenience on 3 months notice and the contract will also need to be able to be transferred to a public sector operator.
two.1.6) Information about lots
This contract is divided into lots: Yes
Tenders may be submitted for all lots
two.2) Description
two.2.1) Title
CrossCountry Only
Lot No
1
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKF1 - Derbyshire and Nottinghamshire
- UKG3 - West Midlands
- UKH - East of England
- UKJ1 - Berkshire, Buckinghamshire and Oxfordshire
Main site or place of performance
CrossCountry will require the Bidder to have an office located in any of the NUTS regions listed in this contract notice.
two.2.4) Description of the procurement
CrossCountry are seeking a dynamic full integrated service marketing agency to deliver an integrated suite of services, including creative development, media planning and buying, social media, research and marketing & communications strategy. The ideal agency will possess an in-house team capable of comprehensive solutions and be willing to immerse in our business. Agencies must:
• Bring innovative concepts and focus on budget efficiencies for maximum impact.
• Continued media booking as well as innovative ideation for the purchasing funnel.
• Have a proven track record in driving brand growth and marketing success.
• Collaborate seamlessly with our teams to add measurable value.
• Understand our unique business challenges and demonstrate professionalism and attention to detail.
• Be agile in responding to evolving market conditions.
• Continue to develop our brand platforms, "Take Us On Your Journey" and "Explore More" and which has seen significant investment.
• Have an understanding of internal communications and support for our internal comms department for deployment of items
• Have offices local to the operating routes for understanding local route and challenges
We want an agency that acts as an extension of our marketing team, helping elevate our brand presence and support long-term strategic objectives.
Please submit your note of interest in email to: bakertom@arriva.co.uk
Due to rail franchising requirements, there will be a requirement for termination for convenience on 3 months notice and the contract will also need to be able to be transferred to a public sector operator.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
24
This contract is subject to renewal
Yes
Description of renewals
Details of this will be shared in the main tender document.
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2) Description
two.2.1) Title
Chiltern Only
Lot No
2
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKF1 - Derbyshire and Nottinghamshire
- UKG3 - West Midlands
- UKH - East of England
- UKJ1 - Berkshire, Buckinghamshire and Oxfordshire
Main site or place of performance
Chiltern will require the Bidder to have an office located in any of the NUTS regions listed in this contract notice.
two.2.4) Description of the procurement
Chiltern are seeking a dynamic full integrated service marketing agency to deliver an integrated suite of services, including creative development, media planning and buying, social media, research and marketing & communications strategy. The ideal agency will possess an in-house team capable of comprehensive solutions and be willing to immerse in our business. Agencies must:
• Bring innovative concepts and focus on budget efficiencies for maximum impact.
• Continued media booking as well as innovative ideation for the purchasing funnel.
• Have a proven track record in driving brand growth and marketing success.
• Collaborate seamlessly with our teams to add measurable value.
• Understand our unique business challenges and demonstrate professionalism and attention to detail.
• Be agile in responding to evolving market conditions.
• Continue to develop our brand platforms, "Take Us On Your Journey" and "Explore More" and which has seen significant investment.
• Have an understanding of internal communications and support for our internal comms department for deployment of items
• Have offices local to the operating routes for understanding local route and challenges
We want an agency that acts as an extension of our marketing team, helping elevate our brand presence and support long-term strategic objectives.
Please submit your note of interest in email to: bakertom@arriva.co.uk
Due to rail franchising requirements, there will be a requirement for termination for convenience on 3 months notice and the contract will also need to be able to be transferred to a public sector operator.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
24
This contract is subject to renewal
Yes
Description of renewals
Details of this will be shared in the main tender document.
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Negotiated procedure with prior call for competition
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
17 January 2025
Local time
5:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.4) Procedures for review
six.4.1) Review body
Arriva UK Trains Limited
Sunderland
Country
United Kingdom