Section one: Contracting authority
one.1) Name and addresses
The City of Edinburgh Council
Waverley Court, 4 East Market Street
Edinburgh
EH8 8BG
Contact
Eva Alexander
eva.alexander@edinburgh.gov.uk
Telephone
+44 1314693922
Country
United Kingdom
NUTS code
UKM75 - Edinburgh, City of
Internet address(es)
Main address
Buyer's address
https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00290
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.3) Communication
Additional information can be obtained from the above-mentioned address
one.4) Type of the contracting authority
Regional or local authority
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
CT1546
two.1.2) Main CPV code
- 79822500 - Graphic design services
two.1.3) Type of contract
Services
two.1.4) Short description
The City of Edinburgh Council require a framework of designers, animators, strong copywriters and branding studios to create these promotional assets and aid with campaign and brand rollout and delivery.
two.1.5) Estimated total value
Value excluding VAT: £200,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79822500 - Graphic design services
- 79930000 - Specialty design services
- 92312000 - Artistic services
two.2.3) Place of performance
NUTS codes
- UKM75 - Edinburgh, City of
two.2.4) Description of the procurement
Forever Edinburgh is the Destination Marketing organisation for Edinburgh, based within The City of Edinburgh council. Forever Edinburgh is tasked with promoting the City on a national and international stage. Working closely with private tourism businesses, public agencies and the City of Edinburgh Council, they work to ensure that visitors experience the very best of Edinburgh and the city utilises its outstanding tourism assets in a sustainable way.
They:
Promote Edinburgh around the world to build awareness of and demand for the city to prospective inbound leisure visitors
Provide information and inspiration to visitors and potential visitors so they get the best out of a stay in Edinburgh
Support industry on the delivery of the Edinburgh 2030 Tourism Strategy
Engage Edinburgh’s residents and communities in the positive promotion of their city
Lead our partners in steering city promotional activity
Support industry partners on the delivery of quality assurance initiatives. Provide advice to visitors and industry partners to ensure local tourism businesses strive to exceed visitors’ expectations
In order to fulfil its remit, Forever Edinburgh is required to produce a large volume and variety of promotional materials.
The City of Edinburgh Council require a framework of designers, animators, strong copywriters and branding studios to create these promotional assets and aid with campaign and brand rollout and delivery.
The Council requires small, nimble designers/creative studios who can deliver quick rollout of variety of smaller design assets across web, social, paid digital advertising and print channels. The Council is also looking for animators who can help supplement video content and bring movement to digital advertising placements. There is also a requirement for support with creative copywriting, particularly for the edinburgh.org website and paid media.
The Council will shortly be inviting parties to tender to become a framework supplier of these works within Edinburgh.
Forever Edinburgh has a budget of up to GBP50,000 per year to deliver design support over the next four years, this framework presents an opportunity to work with Forever Edinburgh to create high profile, award-winning destination marketing creative across a number of exciting projects.
The opportunity is expected to be advertised early 2025. This market consultation exercise is an opportunity for potential bidders to participate in shaping the Council’s strategy for this procurement and gain insight to the market. It should be noted that Bidders will need to evidence Fair Work Practices.
The Council would like to invite interested parties to note interest at this stage.
Marketing Design, Copywriting and Creative Support, with the following specialisms to be met;
Graphic Design & Image Editing
Video Animation
Creative Copywriting
The City of Edinburgh Council reserves the right to assign lots to the framework, subject to the outcome of the PIN and questionnaire.
two.3) Estimated date of publication of contract notice
31 January 2025
Section four. Procedure
four.1) Description
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
Section six. Complementary information
six.3) Additional information
NOTE: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=785350.
(SC Ref:785350)