Section one: Contracting authority
one.1) Name and addresses
AHDB (Defra Network eTendering Portal)
Middlemarch Business Park
Coventry
CV3 4SU
Contact
Sarah Waters
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board
Buyer's address
https://defra-family.force.com/s/Welcome
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://defra-family.force.com/s/Welcome
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://defra-family.force.com/s/Welcome
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Agriculture
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
2024-729 AHDB France requirements for graphic design & communications (Website maintenance/Digital actions/Content creation/Print)
Reference number
2024-729
two.1.2) Main CPV code
- 79822500 - Graphic design services
two.1.3) Type of contract
Services
two.1.4) Short description
AHDB France intend to procure a digital agency, preferably based in France and specialising in the food sector for graphic design and communications requirements.
The successful agency must be able to meet the needs of AHDB in terms of 4 main areas, shown below:
1) Website design and development
2) Digital Content creation (SEO driven articles, graphics and videos)
3) Digital promotion and communication activities in general, aimed at professionals through social media and other channels
4) Offline design: support alignment between offline and online branded assets. Offline assets may include brochures, posters, labels, invitations, leaflets, adverts in trade magazines, logos etc
Proposals must be submitted in French. 80% of the documents are produced in French, 20% in English.
The maximum budget is €100 K for the first year, VAT excluded, and up to 150K per annum for the following 2 years therefore there is the potential for a total contract amount of €400k if all extensions are taken up by AHDB.
The closing date and time for this opportunity is NOON on the 20th January 2025.
Initial contract period is for 1 year with the option to extend by 1+1
The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB’s e-Sourcing portal.
two.1.5) Estimated total value
Value excluding VAT: £275,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79822500 - Graphic design services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
France
two.2.4) Description of the procurement
AHDB France wishes to select a digital agency preferably based in France, which specializes in the food sector. This agency must be able to meet the needs of AHDB in terms of 4 main areas, as listed below:
1) Website design and development
2) Digital Content creation (SEO driven articles, graphics and videos)
3) Digital promotion and communication activities in general, aimed at professionals through social media and other channels
4) Offline design: support alignment between offline and online branded assets. Offline assets may include brochures, posters, labels, invitations, leaflets, adverts in trade magazines, logos…
The successful agency must have the expertise and experience to cover all aspects of the requirements set out within the specification.
The agency will be required amongst other requirement to provide artwork, design files, wording of all documents and items relating to the marketing and the promotional activities of the Quality Meat from Britain brand in France.
The ultimate objective of the successful agency is to create a strong and positive image of the British beef and lamb industry in France through the Quality Meat from Britain brand. The focus will be on promoting the key messages of the brand, highlighting taste, natural production methods, freshness, animal welfare standards, environmental responsibility, consistency, regularity of supply through the Quality Meat from Britain brand.
The target audience is B2B, and includes red-meat importers, wholesalers, retailers, head butchers, chefs, food service professionals…
The successful agency will be required to provide artwork, design, and wording of all documents and items relating to the marketing and promotional activities of Quality Meat from Britain in France, as set out within this specification.
Please register and refer to the Specification of Requirements on the Atamis portal if you are interested in this tender opportunity.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 80
Price - Weighting: 20
two.2.6) Estimated value
Value excluding VAT: £275,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
1 April 2025
End date
31 March 2028
This contract is subject to renewal
Yes
Description of renewals
Initial 1 year contract with options to extend by 1+1
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions
As per tender documents
three.2) Conditions related to the contract
three.2.2) Contract performance conditions
As stated within the tender documents
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
20 January 2025
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
French
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)
four.2.7) Conditions for opening of tenders
Date
20 January 2025
Local time
1:00pm
Place
AHDB HQ (UK)
Information about authorised persons and opening procedure
Procurement Managers
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.4) Procedures for review
six.4.1) Review body
AHDB (Defra Network eTendering Portal)
Middlemarch Business Park
Coventry
CV3 4SU
Country
United Kingdom
Internet address
https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board
six.4.2) Body responsible for mediation procedures
Defra Network eTendering Portal
Seacole Building, 2 Marsham Street
London
SW1P 4DF
Country
United Kingdom
Internet address
https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs