Section one: Contracting authority
one.1) Name and addresses
Ministry of Defence
Andover
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
one.4) Type of the contracting authority
Ministry or any other national or federal authority
one.5) Main activity
Defence
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Provision of a Road Transportable Mobile Engagement Capability
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
A road transportable mobile engagement capability that can ATTRACT and INTERACT with the Army’s UK main target audience (14–30-year-olds) for engagement and recruiting, incorporating Esports gaming capability and interactive digital displays (such as VR and touch screens).
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £863,500
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
This is a contract for a large standout mobile engagement capability that is equipped with high end tech that allows strong engagement interaction with the capability to fully utilise virtual engagement. In addition, a stripped-down package, that can be transported by a van, either to be available concurrently or when the main capability is unsuitable for an event.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: Yes
Description of options
2 extension options of 1 year each.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2024/S 000-028455
Section five. Award of contract
Contract No
712147453
Title
The Provision of a Road Transportable Mobile Engagement Capability
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
28 November 2024
five.2.2) Information about tenders
Number of tenders received: 2
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Fragers Ltd
Ardleigh
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £863,500
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Ministry of Defence
Army Headquarters Marlborough Lines
Andover
SP11 8HT
Country
United Kingdom