Section one: Contracting authority
one.1) Name and addresses
London Legacy Development Corporation
5 Endeavour Square
London
E20 1JN
Contact
Fotis Bountalis
Procurement@londonlegacy.co.uk
Telephone
+44 74000000
Country
United Kingdom
Region code
UKI4 - Inner London – East
Internet address(es)
Main address
https://www.queenelizabetholympicpark.co.uk/
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Other type
Mayoral Development Corporation
one.5) Main activity
Other activity
Regeneration
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Customer Relationship Management Services
two.1.2) Main CPV code
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.1.3) Type of contract
Services
two.1.4) Short description
London Legacy Development Corporation (LLDC) require a strategic CRM marketing agency to deliver a CRM solution for Queen Elizabeth Olympic Park (QEOP), London Stadium (LS) and SHIFT to deliver a B2C and B2B CRM Solution which will empower conversations with Park partners and prospects to drive revenue. This contract will be let also for the benefit of GLA Group.
Our new CRM solution must have the ability to ingest data from multiple sources and add new data feeds as we expand the Park-wide CRM solution. The estimated total spend (including any ad-hoc provisions) is £450k for the duration of: up to 6 months mobilisation period, 4 years plus additional 2 years (on 1+1 basis subject to authority's discretion).
two.1.5) Estimated total value
Value excluding VAT: £450,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKI4 - Inner London – East
Main site or place of performance
Inner London – East
two.2.4) Description of the procurement
We are looking for a marketing agency to deliver a service which will include:
1. sending marketing communications to both our B2C and B2B audiences
2.provide a B2B sales funnel / stakeholder management solution.
3.provide a single view of our diverse audiences.
4.deliver a technical solution that is GDPR compliant
5.support our wider marketing our goals as we move forwards into an exciting time for the Park and Stadium
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £450,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
78
This contract is subject to renewal
Yes
Description of renewals
A retender will take place on year 4 or additional year 1.
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
Duration of contract:
4-6 months Migration build
+ 4 years main contract
Extension options for 1+1 years
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions
Bidders proposing to use Microsoft Dynamics should exclude the costs of the MS Dynamics Licence (LLDC will combine the internal cost of MS Dynamics licence to the bids costs for the purpose of evaluation).
Bidders proposing to use a different solution need to include the costs associated with their technology solution.
None of the above can be beyond the £450k for duration of 6 years & up to 6 months mobilisation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
three.2) Conditions related to the contract
three.2.2) Contract performance conditions
KPIs are in the specifications
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
Accelerated procedure
Justification:
21 days as we are using an electronic tendering tool
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2024/S 000-000001
four.2.2) Time limit for receipt of tenders or requests to participate
Date
18 December 2024
Local time
11:00am
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 4 (from the date stated for receipt of tender)
four.2.7) Conditions for opening of tenders
Date
18 December 2024
Local time
1:00pm
Place
LLDC Offices
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.3) Additional information
The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/986S2C2G37
GO Reference: GO-20241125-PRO-28657526
six.4) Procedures for review
six.4.1) Review body
London Legacy Development Corporation
Level 9, 05 Endeavour Square
London
E20 1JN
Telephone
+44 740000000
Country
United Kingdom