Section one: Contracting authority
one.1) Name and addresses
University of Chester
Parkgate Road
Chester
CH1 4BJ
Contact
Procurement Services
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
https://in-tendhost.co.uk/universityofchester
Buyer's address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Higher Education Marketing Agency to Support the Implementation of Student Recruitment Campaigns
Reference number
2023-Oct-01
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The University of Chester invited tenders for a specialist Higher Education marketing agency through the UK Open Procedure under the Public Contracts Regulations 2015 and The Public Procurement (Amendment etc.) (EU Exit) Regulations 2020 to support primarily with media planning and buying for its student recruitment campaigns. This will be a two-year contract with the option to extend for a further 24-months on a year-by-year basis. Although the University was looking for an agency to help principally with media planning and buying, the expectation is that the successful agency will work collaboratively with the University on campaign strategy, providing relevant audience, market, and competitor insights to help the University gain a competitive advantage. Further to this, from time-to-time, the University may wish to tap into any creative services available within the agency to help with the production of creative assets and development of our messaging strategy.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £3,000,000
two.2) Description
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
The specific requirements of this contract are for the implementation of our 2024, 2025 and 2026 UK student recruitment campaigns. It should be noted that a media plan for the pre-application stage of the 2024 recruitment campaign is already being implemented, so the initial focus, following this award, will be on post application conversion and late applications for the 2024 cycle, as well as early engagement for the 2025 cycle. Further to this, we may also require support for postgraduate and international student recruitment campaigns. Further details were available in the tender documents.Please note the estimated total value includes the optional extension periods. The values stated in this notice are not for the marketing agency fees, but are for the total budget estimated across the potential 4 years of this contract for all associated media and advertising costs. The Marketing Agency costs are estimated to be between £200,000 and £250,000 depending upon actual requirements across the potential 4 years of this contract.
two.2.5) Award criteria
Quality criterion - Name: Quality Evaluation / Weighting: 60
Cost criterion - Name: Pricing Evaluation / Weighting: 40
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2023/S 000-029705
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
19 December 2023
five.2.2) Information about tenders
Number of tenders received: 12
Number of tenders received from SMEs: 10
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 12
Number of tenders received by electronic means: 12
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Net Natives Limited
Lees House, 21-33 Dyke Road,
Brighton
BN1 3FE
Country
United Kingdom
NUTS code
- UKJ21 - Brighton and Hove
National registration number
12357553
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £3,000,000
Total value of the contract/lot: £3,000,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
University of Chester
Parkgate Road
Chester
CH1 4BJ
Country
United Kingdom