Section one: Contracting authority
one.1) Name and addresses
Places for People
4 The Pavilions, Port Way, Preston
Preston
PR2 2YB
Contact
Lisa Gallacher
lisa.gallacher@placesforpeople.co.uk
Telephone
+44 1772897200
Country
United Kingdom
Region code
UK - United Kingdom
National registration number
3777037
Internet address(es)
Main address
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://www.delta-esourcing.com/tenders/UK-UK-Preston:-Marketing-services./Q4M44N6NRZ
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Housing and community amenities
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Paid Media Agency Partner - National Basis
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
As a large and diverse organisation, Places for People require a Paid Media Agency Partner capable of supporting distinct business areas with tailored paid media strategies, driving brand awareness, customer acquisition, customer retention and engagement across various audiences.
Our main paid media activity sits within our two largest profit centres for the business, new build developments and leisure. However, due to the size and scope of the business, many business areas have previously utilised a wide range of digital marketing agencies to activate their limited paid media activity.
two.1.5) Estimated total value
Value excluding VAT: £600,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
UNITED KINGDOM
two.2.4) Description of the procurement
As a large and diverse organisation, Places for People require a Paid Media Agency Partner capable of supporting distinct business areas with tailored paid media strategies, driving brand awareness, customer acquisition, customer retention and engagement across various audiences.
Our main paid media activity sits within our two largest profit centres for the business, new build developments and leisure. However, due to the size and scope of the business, many business areas have previously utilised a wide range of digital marketing agencies to activate their limited paid media activity.
Key Minimum Requirements
•Experience with Large Organisations: Preference will be given to agencies with proven experience in handling diverse and complex organisations with multiple business arms.
•Agility and Flexibility: The ability to pivot quickly, manage unknown paid media activity, and adapt strategies as new campaigns arise will be a key factor.
•Cross-Industry Expertise: Experience in sectors such as housing, leisure, and real estate will be highly valued.
•Team Expertise: The qualifications and experience of the team that will manage the account are critical.
•Cost & Value: How well the agency’s pricing structure aligns with our budget and the expected level of service and ROI.
•Communication: The processes/systems in place and offered to enable the effective communication and collaboration between the Digital Marketing team and agency to manage on-going campaigns, optimisation deployment and build of new campaigns.
•All services to be delivered in-house and not sub-contracted to other agencies
Project Overview
The chosen agency Partner will be responsible for managing paid media activities across a wide range of sectors, including but not limited to housing development, leisure centres, community services, and corporate brand campaigns.
Some activities are already in place with other agencies, so collaboration and coordination will be essential. Flexibility is key, as new campaigns and areas of need may arise unexpectedly.
Objectives & KPIs
Primary Objectives:
•For housing development, the focus is on driving awareness of new-build properties and increasing lead generation.
•For leisure centres, the objective is to grow memberships and boost footfall through targeted local advertising.
•For corporate branding, the goal is to enhance Places for People’s public image as a leader in the housing and Community sector.
•Key Performance Indicators (KPIs): KPIs will vary by business area, but may include metrics such as:
-Lead generation (for housing sales and leisure centres)
-Membership growth and retention (for leisure centres)
-Brand awareness metrics (CTR, engagement rates, social media reach)
-Return on ad spend (ROAS) for specific campaigns
-Cost per acquisition (CPA)
•Target Audience: The agency must address a variety of target audiences, including:
-Homebuyers and renters in the UK housing market.
-Fitness and leisure customers seeking local recreational services.
-Corporate audiences, investors, and community stakeholders.
Services Required
Paid Advertising Channels: The agency will be required to manage campaigns across:
•Google Ads (search and display)
•Social media platforms (Facebook, Instagram, LinkedIn, TikTok etc.)
•Programmatic advertising
•Video platforms e.g. YouTube
•Emerging platforms or any other channels where the need arises.
Creative Development: The agency will need to work closely with our in-house digital marketing and studio teams to plan and develop creative assets as required, including banner ads, video content, and written copy to name but a few.
Ad Strategy and Planning: The agency must provide strategic guidance on both known and yet-to-be-determined business needs, including market research, competitor analysis, and audience segmentation.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £600,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
12
This contract is subject to renewal
Yes
Description of renewals
The initial engagement is for 12 months, with the potential for renewal based on performance
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/Q4M44N6NRZ
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
20 December 2024
Local time
10:00am
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.7) Conditions for opening of tenders
Date
20 December 2024
Local time
10:00am
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.3) Additional information
The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-Preston:-Marketing-services./Q4M44N6NRZ
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/Q4M44N6NRZ
GO Reference: GO-20241115-PRO-28539912
six.4) Procedures for review
six.4.1) Review body
High Court of England and Wales
Strand
London
WC2A 2LL
Telephone
+44 2079476000
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
Royal Courts of Justice
Strand
London
WC2A 2LL
Telephone
+44 2079476000
Country
United Kingdom
six.4.4) Service from which information about the review procedure may be obtained
Crown Commercial Services
1 Horse Guards Road
London
SW1A 2HQ
Country
United Kingdom