Tender

Creative Agency Framework 2024

  • Sovereign Network Homes

F02: Contract notice

Notice identifier: 2023/S 000-036937

Procurement identifier (OCID): ocds-h6vhtk-0425fd

Published 15 December 2023, 12:05pm



Section one: Contracting authority

one.1) Name and addresses

Sovereign Network Homes

The Hive, 22 Wembley Park Blvd

London

HA9 0HP

Email

procurement@networkhomes.org.uk

Telephone

+44 02087824312

Country

United Kingdom

Region code

UKI - London

Internet address(es)

Main address

https://www.networkhomes.org.uk

one.2) Information about joint procurement

The contract is awarded by a central purchasing body

one.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at

https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./FA8275672K

Additional information can be obtained from the above-mentioned address

Tenders or requests to participate must be submitted to the above-mentioned address

one.4) Type of the contracting authority

Body governed by public law

one.5) Main activity

Housing and community amenities


Section two: Object

two.1) Scope of the procurement

two.1.1) Title

Creative Agency Framework 2024

two.1.2) Main CPV code

  • 79340000 - Advertising and marketing services

two.1.3) Type of contract

Services

two.1.4) Short description

Please see attached documents

two.1.5) Estimated total value

Value excluding VAT: £8,000,000

two.1.6) Information about lots

This contract is divided into lots: Yes

Tenders may be submitted for one lot only

Maximum number of lots that may be awarded to one tenderer: 1

The contracting authority reserves the right to award contracts combining the following lots or groups of lots:

n/a

two.2) Description

two.2.1) Title

Lot 1: 51 Units Upwards

Lot No

1

two.2.2) Additional CPV code(s)

  • 79340000 - Advertising and marketing services
  • 79415200 - Design consultancy services

two.2.3) Place of performance

NUTS codes
  • UKI - London
  • UKK - South West (England)
  • UKJ - South East (England)
Main site or place of performance

LONDON,SOUTH WEST (ENGLAND),SOUTH EAST (ENGLAND)

two.2.4) Description of the procurement

SNG looking for marketing experts who can provide fully managed creative and marketing services with a proven track record of working within the housing sector and who can understand the requirements for prospective purchases, offering efficient first class services with innovative ideas in a very competitive marketTo provide creative services to facilitate off plan sales of Shared Ownership and private sale homes.

The requirement is to provide a full design service across all types of project. The scope of work required includes, but is not limited to:

•creative direction and project management

•naming and branding of developments/ properties

•a unique, innovative design that ensures our properties stand out

•developing design concepts suitable across all media channels

•developing brand propositions, inclusive of relevant research

•designing brand identity

•defining brand values

•developing/producing multi-channel brand guidelines

•typesetting, proofing and pagination

•liaison with printers/print managers

two.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

two.2.6) Estimated value

Value excluding VAT: £5,500,000

two.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months

48

This contract is subject to renewal

No

two.2.9) Information about the limits on the number of candidates to be invited

Envisaged minimum number: 7

Maximum number: 8

Objective criteria for choosing the limited number of candidates:

Please see documents for details

two.2.10) Information about variants

Variants will be accepted: No

two.2.11) Information about options

Options: No

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No

two.2.14) Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/FA8275672K

two.2) Description

two.2.1) Title

Lot 2: 50 Units or less

Lot No

2

two.2.2) Additional CPV code(s)

  • 79340000 - Advertising and marketing services
  • 79415200 - Design consultancy services

two.2.3) Place of performance

NUTS codes
  • UKI - London
  • UKK - South West (England)
  • UKJ - South East (England)
Main site or place of performance

LONDON,SOUTH WEST (ENGLAND),SOUTH EAST (ENGLAND)

two.2.4) Description of the procurement

SNG looking for marketing experts who can provide fully managed creative and marketing services with a proven track record of working within the housing sector and who can understand the requirements for prospective purchases, offering efficient first class services with innovative ideas in a very competitive marketTo provide creative services to facilitate off plan sales of Shared Ownership and private sale homes.

The requirement is to provide a full design service across all types of project. The scope of work required includes, but is not limited to:

•creative direction and project management

•naming and branding of developments/ properties

•a unique, innovative design that ensures our properties stand out

•developing design concepts suitable across all media channels

•developing brand propositions, inclusive of relevant research

•designing brand identity

•defining brand values

•developing/producing multi-channel brand guidelines

•typesetting, proofing and pagination

•liaison with printers/print managers

two.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

two.2.6) Estimated value

Value excluding VAT: £2,500,000

two.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months

48

This contract is subject to renewal

No

two.2.9) Information about the limits on the number of candidates to be invited

Envisaged minimum number: 5

Maximum number: 6

Objective criteria for choosing the limited number of candidates:

Please see documents for details

two.2.10) Information about variants

Variants will be accepted: No

two.2.11) Information about options

Options: No

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No

two.2.14) Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/FA8275672K


Section three. Legal, economic, financial and technical information

three.1) Conditions for participation

three.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions

Please see documents for details

three.1.2) Economic and financial standing

Selection criteria as stated in the procurement documents

three.1.3) Technical and professional ability

Selection criteria as stated in the procurement documents


Section four. Procedure

four.1) Description

four.1.1) Type of procedure

Restricted procedure

four.1.3) Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement

Framework agreement with several operators

In the case of framework agreements, provide justification for any duration exceeding 4 years:

N/A

four.1.8) Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

four.2) Administrative information

four.2.2) Time limit for receipt of tenders or requests to participate

Date

22 January 2024

Local time

12:00pm

four.2.3) Estimated date of dispatch of invitations to tender or to participate to selected candidates

19 February 2024

four.2.4) Languages in which tenders or requests to participate may be submitted

English

four.2.6) Minimum time frame during which the tenderer must maintain the tender

Duration in months: 5 (from the date stated for receipt of tender)


Section six. Complementary information

six.1) Information about recurrence

This is a recurrent procurement: No

six.2) Information about electronic workflows

Electronic ordering will be used

Electronic invoicing will be accepted

Electronic payment will be used

six.3) Additional information

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

SNG (Sovereign Network Group) was formed in October 2023 through the merger of Sovereign Housing and Network Homes. We provide over 80,000 homes serving over 210,000 residents and invest in communities across the South of England, with an aim to create thousands of new affordable places for people to live every year. Call-off contracts from this framework may be in the name of Sovereign Network Homes and or Sovereign Network Group

Other Social Housing Providers in the UK (both those that are in existence now and those that may come into existence during the term of the Framework Agreement) may also be entitled to call-off contracts under the Framework Agreement. “Social Housing Provider” for this purpose means any provider of social housing and includes registered providers (as listed on the Gov.UK Website: https://www.gov.uk/government/publications/current-registered-providers-of-social-housing), and may include local authorities and ALMO's. Applicants should note that, under the Framework Agreement, no organisation that is entitled to call-off shall be under any obligation to do so neither does the social housing provider in question have the automatic right to do so without direct permission from Sovereign Network Homes.

Where other “Social Housing Providers” call-off contracts under this Framework Agreement, the value of the framework may increase over its 4 year duration.

The estimated value of the framework is 8000000 GBP.

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./FA8275672K" target="_blank">https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./FA8275672K

To respond to this opportunity, please click here:

https://www.delta-esourcing.com/respond/FA8275672K" target="_blank">https://www.delta-esourcing.com/respond/FA8275672K

GO Reference: GO-20231215-PRO-24786747

six.4) Procedures for review

six.4.1) Review body

High Court

Royal Courts of Justice, The Strand

London

WC2A2LL

Country

United Kingdom

six.4.2) Body responsible for mediation procedures

Sovereign Network Homes

The Hive, 22 Wembley Park Blvd

London

HA9 0HP

Country

United Kingdom

six.4.4) Service from which information about the review procedure may be obtained

The High Court

Royal Courts of Justice, The Strand

London

WC2A 2LL

Country

United Kingdom