Scope
Reference
C221/2024/2025
Description
Contract Award Notice - Baby bundles is a Welsh Government initiative to provide a 'welcome to the world' gift, comprising of a range of products for the child's first months. The bundle will be provided free of charge to all new and expectant parents residing in core Flying Start areas within Wales.
Contract 1. Baby Bundles
Supplier
Contract value
- £9,375,000 excluding VAT
- £11,250,000 including VAT
Above the relevant threshold
Award decision date
30 June 2025
Date assessment summaries were sent to tenderers
30 June 2025
Standstill period
- End: 11 July 2025
- 8 working days
Earliest date the contract will be signed
14 July 2025
Contract dates (estimated)
- 1 August 2025 to 31 October 2030
- 5 years, 3 months
Main procurement category
Services
CPV classifications
- 33750000 - Baby care products
- 64121200 - Parcel delivery services
- 79822500 - Graphic design services
- 79810000 - Printing services
- 79342200 - Promotional services
- 79920000 - Packaging and related services
- 79823000 - Printing and delivery services
- 18411000 - Baby clothing
Contract locations
- UKL - Wales
Information about tenders
- 8 tenders received
- 6 tenders assessed in the final stage:
- 6 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 5 suppliers unsuccessful (details included for contracts over £5 million)
Procedure
Procedure type
Open procedure
Supplier
Allied Publicity Services (Manchester) Limited
- Companies House: 681528
Chetham House
Stockport
SK3 0ZP
United Kingdom
Email: tenders@theapsgroup.com
Region: UKD35 - Greater Manchester South East
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Baby Bundles
Contracting authority
Llywodraeth Cymru / Welsh Government
- Public Procurement Organisation Number: PQYQ-3841-BHTP
Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services
Cardiff
CF10 3NQ
United Kingdom
Region: UKL22 - Cardiff and Vale of Glamorgan
Organisation type: Public authority - central government
Devolved regulations that apply: Wales