Section one: Contracting entity
one.1) Name and addresses
FIRST RAIL HOLDINGS LIMITED
8th Floor,The Point, 37 North Wharf Road
LONDON
W21AF
Contact
Tanja Odinsen
FRH-procurement.indirects@firstrail.com
Country
United Kingdom
Region code
UK - United Kingdom
Companies House
05154485
Internet address(es)
Main address
one.1) Name and addresses
First Greater Western
London
FRH-procurement.indirects@firstrail.com
Country
United Kingdom
Region code
UK - United Kingdom
Companies House
05113733
Internet address(es)
Main address
one.1) Name and addresses
First MTR South Western Trains Limited
London
FRH-procurement.indirects@firstrail.com
Country
United Kingdom
Region code
UK - United Kingdom
Companies House
07900320
Internet address(es)
Main address
https://www.southwesternrailway.com/other/about-us
one.1) Name and addresses
First Trenitalia West Coast Rail Limited
London
FRH-procurement.indirects@firstrail.com
Country
United Kingdom
Region code
UK - United Kingdom
Companies House
10349442
Internet address(es)
Main address
https://www.avantiwestcoast.co.uk
one.1) Name and addresses
Hull Trains Company Limited
Hull
FRH-procurement.indirects@firstrail.com
Country
United Kingdom
Region code
UK - United Kingdom
Companies House
03715410
Internet address(es)
Main address
one.1) Name and addresses
East Coast Trains Limited (ECTL or Lumo)
London
FRH-procurement.indirects@firstrail.com
Country
United Kingdom
Region code
UK - United Kingdom
Companies House
08765536
Internet address(es)
Main address
one.2) Information about joint procurement
The contract involves joint procurement
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
http://redirect.transaxions.com/events/5ISnb
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
http://redirect.transaxions.com/events/5ISnb
one.6) Main activity
Railway services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Media Strategy, Planning and Buying Services
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
First Rail Holding (FRH) is tendering for a supplier to supply Media Strategy, Planning and Buying services to the following train operating companies and open access operators.
* First Trenitalia West Coast Rail Limited - Avanti West Coast (AWC)
* First Greater Western Limited (GWR)
* First MTR South Western Trains Limited (SWR)
* Hull Trains Company Limited
* East Coast Trains Limited
We require an agency that can provide the following Media Strategy, Planning and Buying Services.
* Delivery of value for money, as well as providing excellent customer service including strategic implementational buying advice;
* Capability of working in partnership with other agencies and specialists to deliver the media buying aspect of fully integrated campaigns for the Client to ensure the process from strategy to implementation is successful;
* Implementation of media buying plans and deliver innovative/best media buying and advice that is fully integrated across all channels and best practice communications to achieve the Client's objectives and must comply with the Advertising Standards;
* Act in an open and transparent manner with the Client in delivering the Services being open and transparent in relation to the Charges, the placement of media and the access to and provision of data in relation to the Services.
* Provision of end-to-end media strategy, planning and buying services.
The Agency shall provide a proactive approach to each media buying brief, ensuring innovation and best in class media buying solutions (in terms of quality, value, and safety) and reconciliation provisions are provided to the Client.
The agency shall manage and deliver fully integrated campaigns, either by delivering services in-house or if agreed in advance between the parties via sub-contracting.
two.1.5) Estimated total value
Value excluding VAT: £53,700,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
First Rail Holding (FRH) is tendering for a supplier to supply Media Strategy, Planning and Buying services to the following train operating companies.
We require an agency that can provide the following Media Strategy, Planning and Buying Services.
* Delivery of value for money, as well as providing excellent customer service including strategic implementational buying advice;
* Capability of working in partnership with other agencies and specialists to deliver the media buying aspect of fully integrated campaigns for the Client to ensure the process from strategy to implementation is successful;
* Implementation of media buying plans and deliver innovative/best media buying and advice that is fully integrated across all channels and best practice communications to achieve the Client's objectives and must comply with the Advertising Standards;
* Act in an open and transparent manner with the Client in delivering the Services being open and transparent in relation to the Charges, the placement of media and the access to and provision of data in relation to the Services.
* Provision of end-to-end media strategy, planning and buying services.
The Agency shall provide a proactive approach to each media buying brief, ensuring innovation and best in class media buying solutions (in terms of quality, value, and safety) and reconciliation provisions are provided to the Client.
The agency shall manage and deliver fully integrated campaigns, either by delivering services in-house or if agreed in advance between the parties via sub-contracting.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
36
This contract is subject to renewal
Yes
Description of renewals
Option to extend the agreement by 2 years in 12 month increments. Please note that the estimated contract value specified in II2.6 is for the initial 3 year term. The estimated value for the 2 year extension £35,560,000, therefore the total estimated contract values is £88,900,000 for the full 5 year term.
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Negotiated procedure with prior call for competition
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Originally published as:
Date
8 January 2024
Changed to:
Date
12 January 2024
Local time
12:00pm
See the change notice.
four.2.4) Languages in which tenders or requests to participate may be submitted
English
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.4) Procedures for review
six.4.1) Review body
First Rail Holdings
London
Country
United Kingdom