Section one: Contracting authority/entity
one.1) Name and addresses
Transport for Wales
3 Llys Cadwyn, Taff Street
Pontypridd
CF37 4TH
Telephone
+44 2921673434
Country
United Kingdom
NUTS code
UKL - Wales
Internet address(es)
Main address
Buyer's address
https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA50685
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Strategic Brand Development and Guardianship
Reference number
C000713.00
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The Welsh Government has declared a climate change emergency and we’re here to change the way Wales travels. We want to inspire people to think differently about the way they travel and for walking, wheeling, cycling, and travelling by public transport to be their preferred choice. We have already made a big impact on many people’s lives, and this will continue as we develop a sustainable, integrated transport network across Wales.
Our aim is to increase the number of journeys by active travel or public transport by 40% by 2040. This is the target set in the Welsh Government’s strategy for the future of transport in Wales - Llwybr Newydd: the Wales Transport Strategy 2021.
We know what we need to achieve, and we have a clear mission, vision, and values. We also know that changing the way we travel isn’t about one big statement. It’s about us all making changes, big and small, in the coming years.
Our brand helps us to bring our ambitions to life. We aim to encourage people to trust and believe in us and to commit to changing their behaviour, travelling more sustainably, and doing their bit for all our futures. We’re implementing our ambitious plans to transform transport in Wales and our brand is playing and will play an increasingly key role as the transformation grows.
We’re building a bilingual, customer-focused, and multimodal brand that’s trusted and respected by our key audiences and becomes a key part of the fabric of Welsh life. We also want our brand to continue to be a respected member of the Cymru Wales nation brand family.
This contract will help us develop and deliver our brand strategy and build our brand over the long-term to elevate our brand’s status and increase engagement with our key audiences.
Section six. Complementary information
six.6) Original notice reference
Notice number: 2022/S 000-033868
Section seven. Changes
seven.1) Information to be changed or added
seven.1.2) Text to be corrected in the original notice
Section number
IV.2.2
Place of text to be modified
Time limit
Instead of
Date
9 January 2023
Local time
12:00pm
Read
Date
16 January 2023
Local time
12:00pm
Section number
IV.2.7
Place of text to be modified
Conditions for opening of tenders
Instead of
Date
10 January 2023
Local time
12:00pm
Read
Date
17 January 2023
Local time
8:00am
seven.2) Other additional information
TfW have considered the time constraints faced by Tenderers and have decided to extend the deadline for submission of bids by a week. The new deadline for return of tenders electronically via eTender Wales is set for noon on Monday 16th January 2023.