Scope
Reference
OCC000769
Description
OX Place (the trading name of Oxford City Housing (Development) Ltd is undertaking this procurement process to secure a provider(s) of Creative Design Services for its 'New Homes' development and sales programme.
OX Place is seeking to appoint up to 2 Creative Design Agencies to support the next stage in the development of its brand and marketing delivery. This opportunity comes four years after the original brand development and launch. During that time, OX Place has evolved into an established and recognisable development arm of Oxford City Council, committed to delivering high-quality, sustainable homes across Oxford. As the brand matures and our marketing needs become more complex and digitally focused, we are looking for up to 2 Agencies to act as our long-term brand guardian(s), working closely with our in-house sales and marketing team, external sales consultants, and the Oxford City Council communications team to ensure that all elements of our brand are consistently and strategically delivered across every marketing channel.
Commercial tool
Establishes a framework
Total value (estimated)
- £380,000 excluding VAT
- £456,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 1 October 2025 to 1 October 2029
- 4 years, 1 day
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Lot LOT-0001. Lot 1 Corporate Support
Description
The appointed agency will be expected to lead on the ongoing development and implementation of the Contracting Authority, ensuring that our values and tone are communicated consistently across a wide range of media. This includes the production of brand-aligned digital and physical marketing materials for each housing development, overarching corporate content such as our annual report, and the strategic use of digital platforms and social media. As a central part of this commission, the agency will be required to deliver a robust, forward-thinking digital marketing strategy, with particular focus on social media content planning and delivery, paid advertising campaigns, and performance analysis. A key requirement of this tender is the ability to produce high-quality photography and video in-house, ensuring we can respond quickly to campaign needs and deliver professional content across platforms.
Lot value (estimated)
- £190,000 excluding VAT
- £228,000 including VAT
Framework lot values may be shared with other lots
Same for all lots
CPV classifications and contract dates are shown in the Scope section, because they are the same for all lots.
Lot LOT-0002. Lot 2 Scheme Branding
Description
The appointed agency will be responsible for producing individual brand identities suitable for the range of schemes the Contracting Authority delivers. A full suite of marketing collateral and on-site materials for each development, including signage, brochures, digital assets, and content for marketing suites and show homes. The brand and content should be tailored to resonate with a range of audiences, including potential homeowners, existing Oxford City Council tenants, stakeholders, and industry partners. The ability to apply the OX Place brand consistently across physical and digital outputs is key, along with the strategic understanding to tailor messaging appropriately for each audience group.
Lot value (estimated)
- £190,000 excluding VAT
- £228,000 including VAT
Framework lot values may be shared with other lots
Same for all lots
CPV classifications and contract dates are shown in the Scope section, because they are the same for all lots.
Framework
Maximum number of suppliers
Unlimited
Maximum percentage fee charged to suppliers
0%
Framework operation description
This will be a direct award under each lot, with 1 supplier appointed to each lot
Award method when using the framework
Without competition
Contracting authorities that may use the framework
Oxford City Housing (Development) Limited trading as Ox Place
Participation
Legal and financial capacity conditions of participation
Lot LOT-0001. Lot 1 Corporate Support
Lot LOT-0002. Lot 2 Scheme Branding
See the ITT part A and B
Technical ability conditions of participation
Lot LOT-0001. Lot 1 Corporate Support
Lot LOT-0002. Lot 2 Scheme Branding
See the ITT part A and B
Particular suitability
Lot LOT-0001. Lot 1 Corporate Support
Lot LOT-0002. Lot 2 Scheme Branding
- Small and medium-sized enterprises (SME)
- Voluntary, community and social enterprises (VCSE)
Submission
Enquiry deadline
23 July 2025, 6:00pm
Tender submission deadline
1 August 2025, 1:00pm
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
2 September 2025
Award criteria
| Name | Description | Type |
|---|---|---|
| Simple description | Technical weighting 90% Price weighting 10% |
Price |
Weighting description
Technical weighting 90%
Price weighting 10%
Other information
Payment terms
Please see tender documents and terms and conditions
Description of risks to contract performance
Please see tender documents and terms and conditions
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Documents
Associated tender documents
https://in-tendhost.co.uk/oxfordcc
All documents available to download from the portal
Contracting authority
Oxford City Council
- Public Procurement Organisation Number: PJQW-3663-YMYQ
Oxford Town Hall, St Aldates
Oxford
OX1 1BX
United Kingdom
Email: Procurement@oxford.gov.uk
Region: UKJ14 - Oxfordshire
Organisation type: Public authority - sub-central government