Scope
Description
Please note the submission date for this notice refers to the deadline for stage 1 (selection stage) and the stage 2 (ITT/Full tender stage) deadlines will be outlined in the tender notice for this exercise,
WRAP's Communications Team is exploring the potential establishment of a Marketing Services Framework to support the in-house marketing and campaigns team with overflow capacity and specialist expertise. The framework aims to provide flexible access to a pool of freelancers and retained agencies who can deliver a range of communications outputs. This may include paid media, influencer management, digital channel strategy, events and copywriting.
Given the reactive and fast-paced nature of this work, WRAP seeks suppliers capable of providing high-quality creative solutions with short turnaround times. This preliminary market engagement exercise is intended to assess supplier capabilities, interest and capacity to support this potential framework. The insights gathered will help shape the scope and structure of any future procurement exercise.
It is anticipated that the Framework will commence in 2025/26 calendar year, for 4-8 years.
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=962211338
Commercial tool
Establishes an open framework
Total value (estimated)
- £6,400,000 excluding VAT
- £6,400,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 20 October 2025 to 18 October 2027
- Possible extension to 24 October 2033
- 8 years, 5 days
Description of possible extension:
Open Framework running initially until 2027, this will re-open every 2 years for new suppliers to apply.
Main procurement category
Services
CPV classifications
- 79342000 - Marketing services
Contract locations
- UK - United Kingdom
Framework
Open framework scheme end date (estimated)
24 October 2033
Maximum number of suppliers
13
Maximum percentage fee charged to suppliers
0%
Framework operation description
5-10 freelancers to call off (on ad hoc basis)
2-3 retained agencies
(This is estimated by WRAP and may be subject to change).
Award method when using the framework
Either with or without competition
Contracting authorities that may use the framework
Establishing party only
Participation
Legal and financial capacity conditions of participation
Per due diligence questions in the selection questionnaire
Technical ability conditions of participation
Appropriate experience as laid out in tender documents
Particular suitability
Small and medium-sized enterprises (SME)
Submission
Publication date of tender notice (estimated)
21 July 2025
Enquiry deadline
28 July 2025, 11:45pm
Tender submission deadline
15 August 2025, 11:45pm
Submission address and any special instructions
93URE7257H
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
6 October 2025
Award criteria
| Name | Type | Weighting |
|---|---|---|
| Written Proposal | Quality | 65% |
| Day rates and any other pricing structures associated with the Framework agreement. | Price | 25% |
| Social value (10%) | Quality | 10% |
Procedure
Procedure type
Open procedure
Contracting authority
Waste & Resources Action Programme
- Public Procurement Organisation Number: PCTJ-5948-ZJZV
Ground Floor, Blenheim Court
Banbury
OX16 0AH
United Kingdom
Region: UKJ14 - Oxfordshire
Organisation type: Public undertaking (commercial organisation subject to public authority oversight)