Section one: Contracting authority/entity
one.1) Name and addresses
Network Rail Infrastructure Ltd
Waterloo General Offices
London
SE1 8SW
Vicky.Brown2@networkrail.co.uk
Telephone
+44 1908781000
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
Buyer's address
https://networkrail.bravosolution.co.uk/web/login.html
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Rail Industry
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Award Notice Roadside Advertising
Reference number
prj_34433
two.1.2) Main CPV code
- 79341000 - Advertising services
two.1.3) Type of contract
Services
two.1.4) Short description
Network Rail (NR) went out to tender to look to procure a partner to manage maintain and sell its roadside advertising assets. This supports the aims of NR to deliver vital revenue to be reinvested into the operational railway.
This concession will generate sustainable income from the estate for investment in the rail infrastructure.
The supplier will be responsible for the full end-to-end service from sales and
strategy to the operation and maintenance of all roadside advertising assets on behalf of Network Rail.
The service will commence on 01/01/2025.
two.1.6) Information about lots
This concession is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £307,490,778
two.2) Description
two.2.1) Title
Static Advertising
Lot No
1
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341200 - Advertising management services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
The Supplier will be responsible for:
- Advertising, promoting and selling roadside advertising on NR owned
static panels;
- Managing and maintaining all static panels (including the structure)
ensuring they are safe and available for sale to advertisers;
- Conducting all safety inspections
two.2.5) Award criteria
Concession is awarded on the basis of the criteria described below:
- Criterion: Financial
- Criterion: Commerical
- Criterion: Social Value
two.2.7) Duration of the concession
Duration in months
84
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
84 months is the initial term of the contract. The contract includes 3 extension options (subject to Network Rail's discretion) of 12+12+12 months for a total term of 120 months.
two.2) Description
two.2.1) Title
Digital Advertising
Lot No
2
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341200 - Advertising management services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
The Supplier will be responsible for:
- Advertising, promoting and selling roadside advertising on NR owned
digital panels;
- Managing and maintaining all digital panels (including the structure)
ensuring they are safe and available for sale to advertisers;
- Conducting all safety inspections
two.2.5) Award criteria
Concession is awarded on the basis of the criteria described below:
- Criterion: Financial
- Criterion: Commerical
- Criterion: Social Value
two.2.7) Duration of the concession
Duration in months
84
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
84 months is the initial term of the contract. The contract includes 3 extension options (subject to Network Rail's discretion) of 12+12+12 months for a total term of 120 months.
Section four. Procedure
four.1) Description
four.1.1) Form of procedure
Award procedure with prior publication of a concession notice
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2023/S 000-034165
Section five. Award of concession
Lot No
1
Title
Static Roadside Advertising
A concession/lot is awarded: Yes
five.2) Award of concession
five.2.1) Date of concession award decision
30 September 2024
five.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: 1
Number of tenders received by electronic means: 3
The concession has been awarded to a group of economic operators: No
five.2.3) Name and address of the concessionaire
Primesight Ltd
7th Floor, Lacon House, 84 Theobalds Road
London
WC1X 8NL
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
01847728
The concessionaire is an SME
No
five.2.4) Information on value of concession and main financing terms (excluding VAT)
Total value of the concession/lot: £56,159,320
Any other details relevant to the value of the concession
The value is based on net revenue and excludes the contract change threshold of £50m which is added to the value of Lot 1 plus Lot 2 to make up the total contract value.
Section five. Award of concession
Lot No
2
Title
Digital Roadside Advertising
A concession/lot is awarded: Yes
five.2) Award of concession
five.2.1) Date of concession award decision
30 September 2024
five.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received by electronic means: 3
The concession has been awarded to a group of economic operators: No
five.2.3) Name and address of the concessionaire
Primesight Ltd
7th Floor, Lacon House, 84 Theobalds Road
London
WC1X 8NL
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
01847728
The concessionaire is an SME
No
five.2.4) Information on value of concession and main financing terms (excluding VAT)
Total value of the concession/lot: £201,331,458
Any other details relevant to the value of the concession
The value is based on net revenue and excludes the contract change threshold of £50m which is added to the value of Lot 1 plus Lot 2 to make up the total contract value.
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
High Court
London
Country
United Kingdom