- Scope of the procurement
- Lot 1. Digital Marketing Services
- Lot 2. Digital & Web Development Services
- Lot 3. Public Relations Services
- Lot 5. Media Monitoring
- Lot 6. Creative Services ( Large)
- Lot 7. Creative Services (Small)
- Lot 8. Creative Services Food
- Lot 9. Communication – Local Authorities & ad hoc support
- Lot 4. Print and Distribution Services
Section one: Contracting authority
one.1) Name and addresses
Zero Waste Scotland Ltd
Ground Floor, Moray House, Forthside Way
Stirling
FK8 1QZ
Contact
Claire Allan
procurement@zerowastescotland.org.uk
Telephone
+44 1786433930
Country
United Kingdom
NUTS code
UKM - Scotland
Internet address(es)
Main address
http://www.zerowastescotland.org.uk/
Buyer's address
https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA20802
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://www.publictendersscotland.publiccontractsscotland.gov.uk/
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://www.publictendersscotland.publiccontractsscotland.gov.uk/
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at
https://www.publictendersscotland.publiccontractsscotland.gov.uk/
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Environment
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Communications Framework (Creative, Design, Digital, PR, Print, Media Monitoring, Communication Support)
Reference number
O1T2-P7.22.01
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Zero Waste Scotland required the service provision of a Communications Framework which will including the following services: creative, design, digital, public relations, print, media monitoring to support our work and also specific communications support for our partner local authorities. This Framework will
replace a number of contracts that are currently coming to an end.
two.1.5) Estimated total value
Value excluding VAT: £9,000,000
two.1.6) Information about lots
This contract is divided into lots: Yes
Tenders may be submitted for maximum number of lots
8
two.2) Description
two.2.1) Title
Digital Marketing Services
Lot No
1
two.2.2) Additional CPV code(s)
- 72212481 - Sales or marketing software development services
- 72212480 - Sales, marketing and business intelligence software development services
- 48481000 - Sales or marketing software package
- 48480000 - Sales, marketing and business intelligence software package
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Zero Waste Scotland required a single Supplier to provide Digital Marketing Services, to support our work in encouraging citizens and businesses to move to a circular economy, to support our in-house team, both strategically and tactically, and to support outstanding campaigns that engage and motivate our key audiences and ensure a best-in-class experience for our users.
Digital marketing services will be required to support our in-house team in developing and implementing campaigns and BAU digital activity. The agency will act as an extension of the Digital team, providing day-to-day advice and support on a range of activities, such as:
*Messaging development for digital campaigns
*Research to support digital marketing activities
*Digital content creation e.g. animations, video, web content
*Digital media buying
*Digital marketing support
*Social media strategy and management
*Digital strategy
*SEO services
*Paid advertising support
*Measurement and evaluation, including automated reports and dashboards
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 60
Price - Weighting: 40
two.2.6) Estimated value
Value excluding VAT: £250,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
1 April 2023
End date
31 March 2025
This contract is subject to renewal
Yes
Description of renewals
2 x 12 month extensions
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
We require 1 Supplier per Lot under this Framework Agreement
two.2) Description
two.2.1) Title
Digital & Web Development Services
Lot No
2
two.2.2) Additional CPV code(s)
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Zero Waste Scotland require a single Supplier to provide services for the ongoing maintenance and development of Zero Waste Scotland’s new website infrastructure, ensuring the site remains effective, secure and continues to evolve and meet our needs as we lead Scotland to use products and materials responsibly.
Zero Waste Scotland has recently undertaken a large digital communications transformation project and will soon be working within a new single website, built within an innovative Headless Content Management framework.
The website will be hosted within a new, high-performance, modular cloud hosting environment.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 60
Price - Weighting: 40
two.2.6) Estimated value
Value excluding VAT: £250,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
1 April 2023
End date
31 March 2025
This contract is subject to renewal
Yes
Description of renewals
2 x 12 month extensions
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
We require 1 Supplier per Lot under this Framework Agreement
two.2) Description
two.2.1) Title
Public Relations Services
Lot No
3
two.2.2) Additional CPV code(s)
- 79416000 - Public relations services
- 79416100 - Public relations management services
- 79416200 - Public relations consultancy services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
We require a single Supplier to provide Public Relations Services to support our in-house team to support us with our longer-term ambitions, and implementing a range of specific communications campaigns that engage and motivate our key audiences.
These services should contribute towards Zero Waste Scotland wider Communications Team objectives by:
*Enhancing the reputation and credibility of Zero Waste Scotland as a corporate brand and, by extension, its sub-brands
*Effective distribution of our news and high-profile communications through close alignment with key stakeholders, facilitated by
centrally-organized communications management
*Building our reputation internationally, leading to recognized expertise in our areas of work.
*Positioning Zero Waste Scotland as influencers on key issues. By doing this effectively at a corporate level, we will increase our success
rate, as we are seen as leaders and experts in the field.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 60
Price - Weighting: 40
two.2.6) Estimated value
Value excluding VAT: £250,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
1 April 2023
End date
31 March 2025
This contract is subject to renewal
Yes
Description of renewals
2 x 12 month extensions
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
We require 1 Supplier per Lot for this Framework Agreement
two.2) Description
two.2.1) Title
Media Monitoring
Lot No
5
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
- 79310000 - Market research services
- 79416000 - Public relations services
- 79900000 - Miscellaneous business and business-related services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Zero Waste Scotland requires a single Supplier to provide a quick, accurate and responsive corporate media monitoring and analysis
service which identifies and supplies relevant media coverage list and full cuttings from mainstream and specialist trade media across the
UK and Scotland. The main focus shall be on Scottish titles at both a national and local level and there may also be a future need to request international coverage.
Zero Waste Scotland require a service which provides daily updates and full cuttings from a comprehensive range of print, digital and broadcast platforms and titles, all collated and presented in a way that is quick and easy for the users to view, while at the same time offering appropriate password and security controls aand full compliance with Newspaper Licensing Agency (NLA) and Copyright Licensing Agency (CLA) requirements as relevant.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 60
Price - Weighting: 40
two.2.6) Estimated value
Value excluding VAT: £80,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
1 April 2023
End date
31 March 2025
This contract is subject to renewal
Yes
Description of renewals
2 x 12 month extensions
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
We require 1 Supplier Per lot for this Framework Agreement
two.2) Description
two.2.1) Title
Creative Services ( Large)
Lot No
6
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Zero Waste Scotland require a single Supplier to support our work in encouraging citizens and businesses to move to a circular economy, to support our in-house team, both strategically and tactically, to deliver outstanding medium to large campaigns that engage and motivate
our key audiences.
Zero Waste Scotland’s Communications Team is responsible for all corporate and programme specific activities across the organization and is looking for a Single Supplier to provide a range of services including:
*research
*strategic planning
*concept creation
*creative development
*art direction
*asset creation
*digital services
*copywriting
*photographyand video
*Management of media planning and buying is also required, though this can be done in conjunction with a sub-contractor.
Key priorities for Zero Waste Scotland that we will require support to deliver include mainstreaming the concept of the circular economy as a key way to meet Scotland’s climate goals, reducing Scotland’s material use across key sectors including the built environment and bioeconomy, and encouraging citizen behaviour change around ending single use and reducing, reusing and recycling as much as possible.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 60
Price - Weighting: 40
two.2.6) Estimated value
Value excluding VAT: £2,600,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
1 April 2023
End date
31 March 2025
This contract is subject to renewal
Yes
Description of renewals
2 x 12 month extensions
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
We require 1 Supplier per Lot for this Framework Agreement
two.2) Description
two.2.1) Title
Creative Services (Small)
Lot No
7
two.2.2) Additional CPV code(s)
- 79413000 - Marketing management consultancy services
- 79342100 - Direct marketing services
- 79342000 - Marketing services
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Zero Waste Scotland require a single Supplier to support our work in encouraging citizens and businesses to move to a circular economy, to support our in-house team, both strategically and tactically, to deliver outstanding small to medium campaigns that engage and motivate
our key audiences.
Zero Waste Scotland’s Communications Team is responsible for all corporate and programme specific activities across the organisation and is looking for a Single Supplier to provide a range of services including :
*research
*strategic planning
*concept creation
*creative development
*art direction
*asset creation
*digital services
*copywriting
*photographyand video
*Management of media planning and buying is also required, though this can be done in conjunction with a sub-contractor.
Key priorities for Zero Waste Scotland that we will require support to deliver include mainstreaming the concept of the circular economy as a key way to meet Scotland’s climate goals, reducing Scotland’s material use across key sectors including the built environment and bioeconomy, and
encouraging citizen behaviour change around ending single use and reducing, reusing and recycling as much as possible.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 50
Price - Weighting: 50
two.2.6) Estimated value
Value excluding VAT: £2,600,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
1 April 2023
End date
31 March 2025
This contract is subject to renewal
Yes
Description of renewals
2 x 12 month extensions
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
We require 1 Supplier per Lot for this Framework Agreement
two.2) Description
two.2.1) Title
Creative Services Food
Lot No
8
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services
- 79416000 - Public relations services
- 79416100 - Public relations management services
- 79416200 - Public relations consultancy services
- 90500000 - Refuse and waste related services
- 90713000 - Environmental issues consultancy services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
The Scottish Government has identified the tackling of food waste as a key priority for action and established the landmark national target of reducing Scotland’s food waste by 33% by 2025 Therefore Zero Waste Scotland requires a single Supplier to provide specialist public relations support to work closely with us to develop an over-arching plan for public relations activities and deliver a series of creative, persuasive, dynamic and high-impact food and drink
waste campaigns, including content creation as necessary.
Services will include; high quality media materials, planning, identification of target audience, internal communications support, creative approach including digital content creation, media training, project delivery, photography, events and exhibition support and evaluation of
creative and dynamic public relations, media initiatives, social media management, stakeholder communication engagement and support and other related communications activity.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 60
Price - Weighting: 40
two.2.6) Estimated value
Value excluding VAT: £1,000,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
1 April 2023
End date
31 March 2025
This contract is subject to renewal
Yes
Description of renewals
2 x 12 month extensions
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
We require 1 supplier per Lot for this Framework Agreement
two.2) Description
two.2.1) Title
Communication – Local Authorities & ad hoc support
Lot No
9
two.2.2) Additional CPV code(s)
- 79413000 - Marketing management consultancy services
- 79416200 - Public relations consultancy services
- 79415200 - Design consultancy services
- 72224000 - Project management consultancy services
- 79416100 - Public relations management services
- 90713000 - Environmental issues consultancy services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Zero Waste Scotland requires a single Supplier to provide strategic communications and support services for the development of a communications strategy and associated campaign collateral to assist Scottish local authorities undertaking a major change of their kerbside collection service.
There will be a predominant focus on Scottish Local Authorities, however Communications and support services may also include communication support to businesses , third sector organisations and Zero Waste Scotland itself.
Zero Waste Scotland will offer specialist support to Local Authorities for a variety of support needs including but not exclusive to, planning, co-ordination and delivery of a communications strategy for implementing a major service change, including the development of relevant supporting collateral. These services will be in relation to Service Change at both kerbside and communal level, modification or
new household waste recycling centres, campaigns to help increase household recycling and participation rates, or to reduce recycling contamination. Support is offered to assist the development of consistent and effective communications designed to strategically motivate, inform and engage householders and internal audiences.
It is anticipated that this specialist support will be made available for up to ten local authorities/organisations per year however there maybe occasions when this number is exceeded.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 70
Price - Weighting: 30
two.2.6) Estimated value
Value excluding VAT: £1,200,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
1 April 2023
End date
31 March 2025
This contract is subject to renewal
Yes
Description of renewals
2 x 12 month extensions
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
We require 1 Supplier per Lot for this Framework Agreement
two.2) Description
two.2.1) Title
Print and Distribution Services
Lot No
4
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
- 79821000 - Print finishing services
- 79810000 - Printing services
- 79823000 - Printing and delivery services
- 79824000 - Printing and distribution services
- 79933000 - Design support services
- 79800000 - Printing and related services
- 22000000 - Printed matter and related products
- 22100000 - Printed books, brochures and leaflets
- 79811000 - Digital printing services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Zero Waste Scotland requires a single Supplier to provide a “print on demand” service for the production of printed materials and for the safe and secure and trackable distribution of those materials to a stated location or locations thereafter and set up of some event materials.
Zero Waste Scotland require a range of print requirements from this service, including but not limited to :
*Litho and digital outputs of Brochures, flyers, postcards, posters
*Business cards
*Bound documents, reports, case studies
*Magazines, newsletters
*Forms, certificates
*Exhibition displays of Banners
*Artwork
*Signs, Boards, Stands
*Promotional goods o Good to Go food boxes
*Branded merchandise, e.g. food bag clips, measuring jugs, etc.
*Bespoke service if required
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 65
Price - Weighting: 35
two.2.6) Estimated value
Value excluding VAT: £420,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
1 April 2023
End date
31 March 2025
This contract is subject to renewal
Yes
Description of renewals
2 x 12 month extensions
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
We require 1 Supplier per Lot for this Framework Agreement
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
three.2) Conditions related to the contract
three.2.3) Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with several operators
Envisaged maximum number of participants to the framework agreement: 9
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2022/S 000-031497
four.2.2) Time limit for receipt of tenders or requests to participate
Date
6 February 2023
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 3 (from the date stated for receipt of tender)
four.2.7) Conditions for opening of tenders
Date
6 February 2023
Local time
12:00pm
Place
Opening process via PCS Tender
Information about authorised persons and opening procedure
Zero Waste Scotland Procurement Team
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: Yes
Estimated timing for further notices to be published: 01.04.2027
six.3) Additional information
This is a Single Supplier per Lot Framework Agreement
The Contracting Authority does not intend to include a sub-contract clause as part of community benefits (as per Section 25 of the Procurement Reform (Scotland) Act 2014) in this contract for the following reason:
Not expected to be a lot of sub contracting via this Framework Agreement
The Contracting Authority does not intend to include any community benefit requirements in this contract for the following reason:
Framework Agreement, low value per lot and not guaranteed spend. Estimated spend and also based on organizational budgets.
(SC Ref:716948)
six.4) Procedures for review
six.4.1) Review body
Stirling Sheriff Court & Justice of the Peace
Stirling
Country
United Kingdom