Section one: Contracting authority
one.1) Name and addresses
Ordnance Survey Limited
Explorer House, Adanac Drive
Southampton
SO16 0AS
Contact
Caroline Eadie
Country
United Kingdom
NUTS code
UKJ32 - Southampton
Internet address(es)
Main address
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
National Mapping
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Paid Search Services
Reference number
BS.0087
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Ordnance Survey Limited (OS) are looking to find an agency to manage all our UK paid search and app campaign activity across Google (including Performance Max, GACs), Bing and Apple Search as well as managing our Amazon Advertising to drive sales via Amazon. The term of the contract is two years with the option to extend for a further two years, extending one year at a time, subject to performance. OS may also be looking to undertake some international activity, and therefore there may be an opportunity to support some international activity.The paid search media budget for FY23/24 is approx. £750k and this is paid directly to Google/Bing/Apple/Amazon. However, OS may require the awarded agency to make the search payments on Ordnance Survey Leisure Limited's behalf, if required in the future. If OS requires this service, it will be included in the retainer costs. The award of this contract does not guarantee this level of activity and spend, as this may fluctuate year on year.
two.1.5) Estimated total value
Value excluding VAT: £3,300,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79342100 - Direct marketing services
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKJ32 - Southampton
two.2.4) Description of the procurement
Ordnance Survey (OS) is Britain’s mapping agency and is responsible for the surveying, production, maintenance, and marketing of a wide range of geographic information, relied on by government, business and individuals. Further information on us can be found on our website http://www.os.uk. Ordnance Survey Leisure Limited (OSL) is a subsidiary of Ordnance Survey, and there may be some spend with OSL.We are working to ensure we are a foundational element for outdoor activity and adventure. Within the wider organisation, Ordnance Survey Leisure (also referred to as Consumer) is the consumer face of the business; the core brand carrier, showcasing our market-leading geographical information and ensuring that the brand remains relevant. In doing this we aim to build the brand, acquire new customers, inspire customers, and drive profitable sales. The purpose of this tender is to find an agency to manage all our UK paid search and app campaign activity across Google (including Performance Max and GACs), Bing, and Apple Search as well as manage our Amazon Advertising to drive sales via Amazon. The duration of the contract is two years with the option to extend for a further two years, extending one year at a time, subject to performance. OS may also be looking to undertake some international activity, and therefore there may be an opportunity to support on some international activity.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
48
This contract is subject to renewal
Yes
Description of renewals
The term of the contract will be for 2 years, with an option to extend the contract annually for a further 2 years. Therefore if all extensions were taken the full term of the contract would be for 4 years.
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: Yes
Description of options
The term of the contract will be for 2 years, with an option to extend the contract annually for a further 2 years. Therefore if all extensions were taken the full term of the contract would be for 4 years.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
15 January 2024
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.7) Conditions for opening of tenders
Date
15 January 2024
Local time
12:00pm
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: Yes
Estimated timing for further notices to be published: 2-4 years
six.4) Procedures for review
six.4.1) Review body
High Courts of Justice
The Royal Court of Justice
London
WC2A2LL
Country
United Kingdom
six.4.3) Review procedure
Precise information on deadline(s) for review procedures
In accordance with Regulation 86 (notices of decisions to award a contract), Regulation 87 (standstill period) and Regulations 91 (enforcement of duties through the Court) of the Public Contracts Regulations 2015 (as amended).