Section one: Contracting authority
one.1) Name and addresses
AHDB (Defra Network eTendering Portal)
Middlemarch Business Park
Coventry
CV3 4SU
Contact
Sarah Waters
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board
Buyer's address
https://defra-family.force.com/s/Welcome
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://defra-family.force.com/s/Welcome
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Agriculture
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
PR and Event agency requirement in the food sector (Paris region) for AHDB
Reference number
2024-713
two.1.2) Main CPV code
- 79416000 - Public relations services
two.1.3) Type of contract
Services
two.1.4) Short description
AHDB intend to procure a Contract to a successful Supplier for the provision of a PR and Event Agency in the food sector (Paris region).
required from the successful supplier mainly for the events below:
Top Pros – occurs once a year in October, with the aim at inviting head butchers from supermarkets, who sell St George lamb and organise in-store activities/activations.
Escoffier – an exclusive culinary event organised by the Disciples Escoffier International. Example of tasks would be drafting and creating press kits and press releases, drafting and creating invitations, distribution and follow-up/confirmation, establishing press files and identifying influencers etc.
two.1.5) Estimated total value
Value excluding VAT: £733,333
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79416000 - Public relations services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
France (mainly Paris)
two.2.4) Description of the procurement
AHDB France is looking for a communication agency specialized in food to manage our press relations and events in exclusively in France. AHDB require a dedicated project manager and on events, a small team of 3 or 4 persons will be required to fulfil the needs of this contract.
The estimated total budget is £220k per year. This contract will have options to extend by 1+1 +1 years, taken in yearly increments. Budget and activities will be agreed at the signing of any extension option.
AHDB France organise or participate in around 10/12 events per year. Support will be required from the successful supplier mainly for the events below:
Top Pros – occurs once a year in October, with the aim at inviting head butchers from supermarkets, who sell St George lamb and organise in-store activities/activations.
Escoffier – an exclusive culinary event organised by the Disciples Escoffier International. Example of tasks would be drafting and creating press kits and press releases, drafting and creating invitations, distribution and follow-up/confirmation, establishing press files and identifying influencers etc.
The closing date for this tender opportunity is NOON 10th January 2025
The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB’s e-Sourcing portal.
two.2.5) Award criteria
Quality criterion - Name: Quality/Technical / Weighting: 75
Price - Weighting: 25
two.2.6) Estimated value
Value excluding VAT: £7,333,333
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
1 April 2025
End date
31 March 2029
This contract is subject to renewal
Yes
Description of renewals
Yearly renewals if required
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions
As per details in specification and award criteria
three.1.3) Technical and professional ability
List and brief description of selection criteria
As per details in specification and award criteria
three.2) Conditions related to the contract
three.2.2) Contract performance conditions
As per details in specification and award criteria
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
10 January 2025
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)
four.2.7) Conditions for opening of tenders
Date
10 January 2025
Local time
1:00pm
Place
AHDB HQ
Information about authorised persons and opening procedure
Procurement Managers
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: Yes
Estimated timing for further notices to be published: Yearly extension options available
six.4) Procedures for review
six.4.1) Review body
AHDB (Defra Network eTendering Portal)
Middlemarch Business Park
Coventry
CV3 4SU
Country
United Kingdom
Internet address
https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board
six.4.2) Body responsible for mediation procedures
Defra Network eTendering Portal
Seacole Building, 2 Marsham Street
London
SW1P 4DF
Country
United Kingdom
Internet address
https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs