Contract

Creative Agency Services 

  • The University of Cumbria

F03: Contract award notice

Notice identifier: 2024/S 000-035775

Procurement identifier (OCID): ocds-h6vhtk-048359

Published 5 November 2024, 11:56am



Section one: Contracting authority

one.1) Name and addresses

The University of Cumbria

Fusehill Street Campus

Carlisle

CA1 2HH

Email

procurementteam@cumbria.ac.uk

Country

United Kingdom

NUTS code

UKD1 - Cumbria

Internet address(es)

Main address

http://www.cumbria.ac.uk

one.4) Type of the contracting authority

Body governed by public law

one.5) Main activity

Education


Section two: Object

two.1) Scope of the procurement

two.1.1) Title

Creative Agency Services 

Reference number

25-01

two.1.2) Main CPV code

  • 79413000 - Marketing management consultancy services

two.1.3) Type of contract

Services

two.1.4) Short description

The aim of this tender is to secure a range of experienced contractors who can work in partnership with the University of Cumbria to bring our brand to life. The framework will consist of agencies who can successfully interpret our brand and develop new and existing creative. The targeted and impactful creative will be used to support key business objectives.

two.1.6) Information about lots

This contract is divided into lots: No

two.1.7) Total value of the procurement (excluding VAT)

Value excluding VAT: £300,000

two.2) Description

two.2.2) Additional CPV code(s)

  • 79413000 - Marketing management consultancy services

two.2.3) Place of performance

NUTS codes
  • UKD1 - Cumbria
Main site or place of performance

The University of Cumbria - all campuses

two.2.4) Description of the procurement

The aim of this tender is to secure a range of experienced contractors who can work in partnership with the University of Cumbria to bring our brand to life. The framework will consist of agencies who can successfully interpret our brand and develop new and existing creative. The targeted and impactful creative will be used to support key business objectives.

two.2.5) Award criteria

Price

two.2.11) Information about options

Options: No

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No


Section four. Procedure

four.1) Description

four.1.1) Type of procedure

Open procedure

four.1.3) Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement

four.1.8) Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: No

four.2) Administrative information

four.2.1) Previous publication concerning this procedure

Notice number: 2024/S 000-022697


Section five. Award of contract

Contract No

25-01

A contract/lot is awarded: Yes

five.2) Award of contract

five.2.1) Date of conclusion of the contract

4 November 2024

five.2.2) Information about tenders

Number of tenders received: 27

Number of tenders received from SMEs: 27

Number of tenders received from tenderers from other EU Member States: 0

Number of tenders received from tenderers from non-EU Member States: 0

Number of tenders received by electronic means: 27

The contract has been awarded to a group of economic operators: Yes

five.2.3) Name and address of the contractor

SMRS

2 Express Works, 3 George Leigh Street

Manchester

M46BD

Country

United Kingdom

NUTS code
  • UKD36 - Greater Manchester North West
National registration number

3365804

The contractor is an SME

Yes

five.2.3) Name and address of the contractor

Whistlejacket

6th Floor the Charlotte Building, 17 Gresse Street

London

W1T1QL

Country

United Kingdom

NUTS code
  • UKI3 - Inner London – West
National registration number

9021526

The contractor is an SME

Yes

five.2.3) Name and address of the contractor

Shark Hartley Atkinson

west 2, Asma Court , Newcastle Business Park

Newcastle

NE47YD

Country

United Kingdom

NUTS code
  • UKC2 - Northumberland and Tyne and Wear
National registration number

6303161

The contractor is an SME

Yes

five.2.4) Information on value of contract/lot (excluding VAT)

Initial estimated total value of the contract/lot: £300,000

Total value of the contract/lot: £300,000


Section six. Complementary information

six.4) Procedures for review

six.4.1) Review body

The University of Cumbria

Fusehill Street

Carlisle

CA1 2HH

Country

United Kingdom

Internet address

http://www.cumbria.ac.uk