Section one: Contracting authority
one.1) Name and addresses
English Heritage
The Engine House, Firefly Avenue
Swindon
SN2 2EH
Contact
Jessie Askey
Jessie.Askey@english-heritage.org.uk
Country
United Kingdom
NUTS code
UKK14 - Swindon
Internet address(es)
Main address
https://in-tendhost.co.uk/english-heritage/aspx/Home
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Recreation, culture and religion
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Media Buying and Channel Strategy Planning Service 2024 - 2027
Reference number
P/REF EH 00001945
two.1.2) Main CPV code
- 79341000 - Advertising services
two.1.3) Type of contract
Services
two.1.4) Short description
English Heritage is looking to procure a media buying and channel planning to provide expertise and direct support in the channel planning and buying of media to help achieve 6.5m total visitors from 2024 with an increase annually;The appointed agency will need to provide the following services:1. Channel neutral, through the line, marketing channel strategy planning and media buying for English Heritage sites and events at local, regional and national level.2. Optimisation, Evaluation and reporting 3. Account management
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £13,125,000
two.2) Description
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
two.2.3) Place of performance
NUTS codes
- UKG - West Midlands (England)
- UKH - East of England
- UKF - East Midlands (England)
- UKJ - South East (England)
- UKC - North East (England)
- UKK - South West (England)
- UKD - North West (England)
Main site or place of performance
On behalf of English Heritage at local, regional and national level.
two.2.4) Description of the procurement
English Heritage is looking to procure a media buying and channel planning to provide expertise and direct support in the channel planning and buying of media to help achieve 6.5m total visitors from 2024 with an increase annually;The appointed agency will need to provide the following services:1. Channel neutral, through the line, marketing channel strategy planning and media buying for English Heritage sites and events at local, regional and national level.2. Optimisation, Evaluation and reporting 3. Account management
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 65
Price - Weighting: 35
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2023/S 000-009642
Section five. Award of contract
Contract No
PREFEH00001945
Lot No
N/A
Title
Media Buying and Channel Planning Strategy Service
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
1 December 2023
five.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 4
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
McCann Erickson Central Ltd (UM Birmingham)
Birmingham
B90 4WE
Country
United Kingdom
NUTS code
- UKG - West Midlands (England)
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £13,125,000
Total value of the contract/lot: £13,000,000
Section six. Complementary information
six.3) Additional information
Please note the awarded value includes value of media spend - in addition to service provision - across the maximum contract duration for this agreement.
six.4) Procedures for review
six.4.1) Review body
English Heritage
Swindon
Country
United Kingdom