Section one: Contracting authority
one.1) Name and addresses
EAST WEST RAILWAY COMPANY LIMITED
THE QUADRANT, ELDER GATE
MILTON KEYNES
MK91EN
Contact
Kaisha Philip
kaisha.philip@eastwestrail.co.uk
Country
United Kingdom
Region code
UKJ12 - Milton Keynes
Justification for not providing organisation identifier
Not on any register
Internet address(es)
Main address
one.3) Communication
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
marketing/branding
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Brand and Creative Partner
Reference number
CT4083
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
East West Railway Company (EWR Co.) is seeking a Content Design Partner to provide comprehensive design support for its business activities over the next three years. With no dedicated in-house design team, EWR Co. requires a partner to address both planned and ad-hoc content creation needs, supporting functions such as map production, publication and consultation materials, and visual media for announcements and social channels. The partnership will also cover 30% of EWR Co.'s printing and distribution needs, ensuring streamlined design, print, and distribution processes for efficient communication, especially during public consultations.
two.1.5) Estimated total value
Value excluding VAT: £900,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 22000000 - Printed matter and related products
- 32300000 - Television and radio receivers, and sound or video recording or reproducing apparatus
- 71354100 - Digital mapping services
- 72413000 - World wide web (www) site design services
- 79340000 - Advertising and marketing services
- 79822500 - Graphic design services
- 92111220 - Advertising video-tape production
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
Milton Keynes (twice a week)
two.2.4) Description of the procurement
East West Railway Company (EWR Co.) seeks a versatile Content Design Partner to support diverse design, content creation, and account management needs over the next three years. The partner will not be engaged exclusively, nor will EWR Co. commit to any minimum level of service procurement beyond a small monthly retainer, covering essential contract management and regular communications. The retainer includes a dedicated account manager for weekly updates, billing reports, and ad hoc briefings, ensuring a rapid response time of within two hours during business hours.
The contract's scope encompasses a range of day-to-day design services, addressing both high-demand campaigns and lower-activity periods. Required services may include brand strategy, graphic design, digital design, copywriting, advertising, and web design, in addition to print and fulfilment services, videography, photography, animation, and SEO/social media support. The expected deliverables may include corporate and annual reports, fact sheets, magazines, posters, website updates, social media assets, videos, banners, adverts, branded merchandise, and more.
All assets must be stored and maintained in an up-to-date, accessible shared location by the provider. Where physical asset printing or distribution is required, EWR Co. will cover these costs plus an agreed margin, and subcontracting will require prior customer approval. This flexible, broad-ranging partnership will support EWR Co.'s dynamic content needs aligned with the East West Rail programme's evolving priorities.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £900,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
36
This contract is subject to renewal
Yes
two.2.10) Information about variants
Variants will be accepted: Yes
two.2.11) Information about options
Options: Yes
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the setting up of a dynamic purchasing system
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of expressions of interest
Date
22 November 2024
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.5) Scheduled date for start of award procedures
13 January 2025
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
East West Rail
Milton Keynes
MK9 1FB
Country
United Kingdom