Section one: Contracting authority
one.1) Name and addresses
Board of Trustees of the Royal Botanic Gardens Kew
THE HERBARIUM
KEW GREEN
TW93AE
Telephone
+44 2083325000
Country
United Kingdom
Region code
UKI75 - Hounslow and Richmond upon Thames
Companies House
PGTT-3583-QXLN
Internet address(es)
Main address
one.4) Type of the contracting authority
Ministry or any other national or federal authority
one.5) Main activity
Environment
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Legacy Campaigns 2025 - 2026
Reference number
RBGKEW1443
two.1.2) Main CPV code
- 72221000 - Business analysis consultancy services
two.1.3) Type of contract
Services
two.1.4) Short description
To develop and deliver a media strategy for our Legacy Autumn 2025 Campaign and for our Legacy Spring 2026 Campaign.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £60,000
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
two.2.4) Description of the procurement
To develop and deliver a media strategy for our Legacy Autumn 2025 Campaign and for our Legacy Spring 2026 Campaign.
The scope of requirements is:
• Response to brief
• Audience analysis and scoping
• Audience targeting strategy
• Channel mix proposal
• Creative optimisation
• Establish KPIs and success metrics
• Budget allocation across channel mix
• Optimisation of live campaign
• End of campaign report
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Award of a contract without prior publication of a call for competition in the cases listed below
- The procurement falls outside the scope of application of the regulations
Explanation:
The supplier is a specialist in the sector and has strong experience in fundraising media buying, specifically in the legacy area. They are also the lead supplier under the Digtial Advertising category in the framework, offering specialist marketing support.
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
19 June 2025
five.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Influence Digital Ltd
: 40 Whitfield Street, Registered Company Number: 07125666
London
W1T 2RH
Country
United Kingdom
NUTS code
- UK - United Kingdom
Companies House
N/A
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £60,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Head of Procurement & Contract Management, Royal Botanic Gardens, Kew
Royal Botanic Gardens, Kew, The Herbarium, Kew Green Richmond,
London
TW9 3AE
Country
United Kingdom
six.4.3) Review procedure
Precise information on deadline(s) for review procedures
British Library Digital Advertising and Specialist Marketing Support Framework - Direct Award
Framework information : DIGITAL ADVERTISING AND SPECIALIST MARKETING SUPPORT AGREEMENT REFERENCE: 002162