Section one: Contracting entity
one.1) Name and addresses
FIRST TRENITALIA WEST COAST RAIL LIMITED
8th Floor, The Point, 37 North Wharf Road
LONDON
W2 1AF
Contact
Ruchiie Sehdev
ruchiie.sehdev@avantiwestcoast.co.uk
Telephone
+44 7773732843
Country
United Kingdom
Region code
UK - United Kingdom
Companies House
10349442
Internet address(es)
Main address
one.6) Main activity
Railway services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Creative marketing and advertising agency services
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The procurement of a creative agency services required will cover the following scope but
not limited to ;
1.1 Agency that can provide ongoing strategic & creative services under a pre-defined
creative concept (Feel Good Travel, Turbo the Turtle, Reassurance and B2B campaigns) that
has been developed by our Incumbent creative agency.
1.2 Agency will be required to use the incumbent Feel Good Travel creative strategy
(supported by our media agency) and produce evolutionary assets / production to deliver
against media strategy and owned channel requirements. Channels could include (but are
not exhaustive) TV, OOH, Radio, Digital and Print.
1.3 Agency shall be required to produce creative communications that support all
commercial activity ranging from long term demand driving to shorter term revenue driving
objectives.
1.4 Agency shall be required to deliver creative services to support business objectives
including revenue recovery, customer proposition penetration, and direct channel shift.
1.5 Agency that can provide day to day account management supporting BAU activity. This
shall include; weekly status meetings, finance reconciliation, ad hoc requests etc.
At this stage, there is no guarantee that TV production will be required in the coming years,
as this will be highly dependent on the budgets approved by the DfT in the coming years.
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
The procurement of a creative agency services required will cover the following scope but
not limited to ;
1.1 Agency that can provide ongoing strategic & creative services under a pre-defined
creative concept (Feel Good Travel, Turbo the Turtle, Reassurance and B2B campaigns) that
has been developed by our Incumbent creative agency.
1.2 Agency will be required to use the incumbent Feel Good Travel creative strategy
(supported by our media agency) and produce evolutionary assets / production to deliver
against media strategy and owned channel requirements. Channels could include (but are
not exhaustive) TV, OOH, Radio, Digital and Print.
1.3 Agency shall be required to produce creative communications that support all
commercial activity ranging from long term demand driving to shorter term revenue driving
objectives.
1.4 Agency shall be required to deliver creative services to support business objectives
including revenue recovery, customer proposition penetration, and direct channel shift.
1.5 Agency that can provide day to day account management supporting BAU activity. This
shall include; weekly status meetings, finance reconciliation, ad hoc requests etc.
At this stage, there is no guarantee that TV production will be required in the coming years,
as this will be highly dependent on the budgets approved by the DfT in the coming years.
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Negotiated procedure with prior call for competition
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2023/S 000-018313
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
22 November 2023
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
High Court
London
Country
United Kingdom