Scope
Description
Arts University Bournemouth (AUB) is a specialist higher education institution dedicated exclusively to the study of creative subjects. We are seeking a Digital Advertising Agency to develop, implement, and manage our digital advertising strategies, with the primary goals of enhancing brand visibility, driving student recruitment across all levels, and effectively promoting the University's diverse range of courses and programmes. The contract is scheduled for a term of three years, with an option to extend for two periods of 12 months each, at AUB's sole discretion.
This Prequalification Questionnaire (PQQ) is the first stage of our procurement process. The information provided in your responses will help us assess your suitability and experience to meet AUB's strategic requirements for this opportunity. Only those agencies demonstrating the strongest alignment with our needs will be invited to participate in the Invitation to Tender (ITT) stage.
Total value (estimated)
- £200,000 excluding VAT
- £240,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 22 October 2025 to 22 October 2028
- Possible extension to 22 October 2029
- 4 years, 1 day
Description of possible extension:
one year extension option
Main procurement category
Services
CPV classifications
- 79341200 - Advertising management services
Contract locations
- UK - United Kingdom
Participation
Particular suitability
- Small and medium-sized enterprises (SME)
- Voluntary, community and social enterprises (VCSE)
Submission
Enquiry deadline
18 July 2025, 12:00pm
Submission type
Requests to participate
Deadline for requests to participate
18 July 2025, 12:00pm
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Suppliers to be invited to tender
2 to 5 suppliers
Selection criteria:
Quality
Award decision date (estimated)
10 October 2025
Award criteria
| Name | Description | Type | Weighting |
|---|---|---|---|
| Experience with Higher Education Student Recruitment | Clarity, depth, and relevance of described experience in higher education student recruitment digital advertising. |
Quality | 35.00% |
| Comprehensive Digital Advertising Capabilities | Confirms presence of core capabilities across stated platforms (PPC, paid social, display, video) and the extent of in-house expertise vs. reliance on third parties. |
Quality | 25.00% |
| Data-Driven Performance and Reporting | Clarity of the agency's methodology for measuring campaign success, integration of data, and the nature of reporting and insights provided. |
Quality | 25.00% |
| Agency Fee Structure Approach | Clarity and flexibility of the typical fee structure approach. Indicates commercial compatibility |
Quality | 15.00% |
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Competitive flexible procedure
Competitive flexible procedure description
This procurement process is a two-stage, competitive, and flexible one. Stage one involves pre-qualification, while stage two, the Invitation to Tender (ITT), will incorporate a presentation and negotiation phase.
Justification for not publishing a preliminary market engagement notice
s the scope of work is straightforward and the market is well-developed, running a Preliminary Market Engagement (PME) would not add value and would only prolong the process.
Documents
Associated tender documents
https://www.mytenders.co.uk/Authority/NoticeBuilder/NoticeBuilder_FileDownload.aspx?id=604104
Prequalification Questionnaire
https://www.mytenders.co.uk/Authority/NoticeBuilder/NoticeBuilder_FileDownload.aspx?id=604114
Conflict of Interest
Documents to be provided after the tender notice
the documents will be publish via Mytender portal
Contracting authority
Arts University Bournemouth
- Public Procurement Organisation Number: PVCG-5182-VTDJ
Wallisdown
Dorset
BH12 5HH
United Kingdom
Contact name: Okechukwu Umeokafor
Telephone: +441202533011
Email: procurement@aub.ac.uk
Website: http://www.aub.ac.uk/
Region: UKK24 - Bournemouth, Christchurch and Poole
Organisation type: Public authority - sub-central government