Contract

Park Branding & Production Services

  • London Legacy Development Corporation

F03: Contract award notice

Notice identifier: 2025/S 000-034872

Procurement identifier (OCID): ocds-h6vhtk-042a33 (view related notices)

Published 24 June 2025, 7:05pm



Section one: Contracting authority

one.1) Name and addresses

London Legacy Development Corporation

5 Endeavour Square

London

E20 1JN

Contact

Fotis Bountalis

Email

Procurement@londonlegacy.co.uk

Telephone

+44 123456789

Country

United Kingdom

Region code

UKI4 - Inner London – East

Internet address(es)

Main address

https://www.queenelizabetholympicpark.co.uk/

one.2) Information about joint procurement

The contract is awarded by a central purchasing body

one.4) Type of the contracting authority

Other type

Regeneration

one.5) Main activity

Other activity

Regeneration


Section two: Object

two.1) Scope of the procurement

two.1.1) Title

Park Branding & Production Services

Reference number

PIP-221005-01

two.1.2) Main CPV code

  • 79822500 - Graphic design services

two.1.3) Type of contract

Services

two.1.4) Short description

The scope of services encompasses pre-production, production, and supply of various materials, including event signage, park wayfinding, hoarding panels, ad-hoc signage, and physical branded assets. Additionally, the contract will provide for signage and branding installation and decommissioning services for park assets, and the development and maintenance of signage and branding assets for the London Stadium. Project management responsibilities lie with the service provider. However, there are a number of Key Performance Indicators (KPIs) that the service provider will need to meet.

We required a market that can provide Design and delivery for these services.

Total Value £4,000,000, with £1,200,000 committed spend from the budget over four years. This will be treated as Task-order based contract, with initial value as £0. This contract will be let for the benefit of the GLA Group.

two.1.6) Information about lots

This contract is divided into lots: No

two.1.7) Total value of the procurement (excluding VAT)

Value excluding VAT: £4,000,000

two.2) Description

two.2.3) Place of performance

NUTS codes
  • UKI4 - Inner London – East
Main site or place of performance

Inner London – East

two.2.4) Description of the procurement

The scope of services encompasses pre-production, production, and supply of various materials, including event signage, park wayfinding, hoarding panels, ad-hoc signage, and physical branded assets.

Additionally, the contract will provide for signage and branding installation and decommissioning services for park assets, and the development and maintenance of signage and branding assets for the London Stadium. Project management responsibilities lie with the service provider. However, there are a number of Key Performance Indicators (KPIs) that the service provider will need to meet.

We require a market that can provide Design and delivery for these services. Total Value £4,000,000, with £1,200,000 committed spend from the budget over four years. This will be treated as Task-order based contract, with initial value as £0. This contract will be let for the benefit of the GLA Group.

two.2.5) Award criteria

Quality criterion - Name: Previous Experience / Weighting: Gate Question

Quality criterion - Name: Scenario Based 1: Major Event branding / Weighting: 10

Quality criterion - Name: Scenario Based 2: Great Get together one day event: / Weighting: 10

Quality criterion - Name: Scenario Based 3: Placemaking activations / Weighting: 10

Quality criterion - Name: Supplier Performance / Weighting: 10

Quality criterion - Name: Outline Strategy / Weighting: 5

Quality criterion - Name: Managing Requests / Weighting: 5

Quality criterion - Name: Responsible Procurement: Socio Economic / Weighting: 5

Quality criterion - Name: Responsible Procurement: Sustainability / Weighting: 5

Cost criterion - Name: Unit Rates / Weighting: 40

two.2.11) Information about options

Options: No

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No

two.2.14) Additional information

The value stated is for 4 years (96 months) with £1,200,000 committed spend from the budget over four years (Excluding VAT) and £2,800,000 non-committed spend from sponsorships over four years (Excluding VAT). The contract is let on Task order basis.


Section four. Procedure

four.1) Description

four.1.1) Type of procedure

Open procedure

Accelerated procedure

Justification:

we will be using electronic portal for bids submission.

four.1.8) Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: No

four.2) Administrative information

four.2.1) Previous publication concerning this procedure

Notice number: 2024/S 000-037742

four.2.9) Information about termination of call for competition in the form of a prior information notice

The contracting authority will not award any further contracts based on the above prior information notice


Section five. Award of contract

Contract No

PIP-221005-01

Title

Park Branding & Production Services

A contract/lot is awarded: Yes

five.2) Award of contract

five.2.1) Date of conclusion of the contract

30 March 2025

five.2.2) Information about tenders

Number of tenders received: 3

Number of tenders received from SMEs: 0

Number of tenders received from tenderers from other EU Member States: 0

Number of tenders received from tenderers from non-EU Member States: 0

Number of tenders received by electronic means: 3

The contract has been awarded to a group of economic operators: No

five.2.3) Name and address of the contractor

WASSERMAN EMEA LLP

10a Greencoat Place

London

SW1P 1PH

Country

United Kingdom

NUTS code
  • UKI6 - Outer London – South
National registration number

OC368517

The contractor is an SME

No

five.2.4) Information on value of contract/lot (excluding VAT)

Initial estimated total value of the contract/lot: £4,000,000

Total value of the contract/lot: £4,000,000


Section six. Complementary information

six.3) Additional information

To view this notice, please click here:

https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=904658322 GO Reference: GO-2025624-PRO-31124848

six.4) Procedures for review

six.4.1) Review body

London Legacy Development Corporation

05 Endeavour Square

London

E20 1JN

Email

Procurement@londonlegacy.co.uk

Telephone

+44 123456789

Country

United Kingdom

Internet address

https://www.queenelizabetholympicpark.co.uk/