Section one: Contracting authority
one.1) Name and addresses
Royal Botanic Gardens, Kew
Royal Botanic Gardens, Kew, The Herbarium, Kew Green
Richmond
TW9 3AE
Contact
sarah Jandu
Telephone
+44 2083325816
Country
United Kingdom
Region code
UKI - London
Internet address(es)
Main address
one.4) Type of the contracting authority
Ministry or any other national or federal authority
one.5) Main activity
Environment
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
RBGKEW1333 - Brand Extension project
Reference number
RBGKEW1333
two.1.2) Main CPV code
- 79413000 - Marketing management consultancy services
two.1.3) Type of contract
Services
two.1.4) Short description
Develop the current Royal Botanic Gardens, Kew brand to authentically represent the mission and purpose of Royal Botanic Gardens, Kew and strengthen our global position as a world-class science and conservation organisation in need of support.
The requirements are three-fold: extend our brand strategy, create a positioning strategy and deliver brand stories to help with the execution of this strategy.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £120,000
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKI3 - Inner London – West
Main site or place of performance
Inner London – West
two.2.4) Description of the procurement
Develop the current Royal Botanic Gardens, Kew brand to authentically represent the mission and purpose of Royal Botanic Gardens, Kew and strengthen our global position as a world-class science and conservation organisation in need of support.
The requirements are three-fold: extend our brand strategy, create a positioning strategy and deliver brand stories to help with the execution of this strategy.
two.2.5) Award criteria
Quality criterion - Name: Technical Criteria / Weighting: 90
Quality criterion - Name: Presentation Criteria / Weighting: 20
Cost criterion - Name: Commercial Criteria / Weighting: 25
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2024/S 000-023192
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
4 September 2024
five.2.2) Information about tenders
Number of tenders received: 20
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Heavenly Group Ltd
4th Floor,, 222 Gray’s Inn Road,
London
WC1X 8HB
Country
United Kingdom
NUTS code
- UKI - London
National registration number
04401006
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £120,000
Total value of the contract/lot: £120,000
Section six. Complementary information
six.3) Additional information
The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. Contract duration (including extensions) : Original contract 2 years + 1 year potential extension Value of awarded contract including any extensions (including VAT) : £144,000
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=898321498
GO Reference: GO-20241024-PRO-28271739
six.4) Procedures for review
six.4.1) Review body
Head of Procurement & Contract Management, Royal Botanic Gardens, Kew
London
Country
United Kingdom