Scope
Reference
2655-RFQ-O
Description
East Suffolk Council invites quotations for services to support the delivery of a strategic marketing and destination branding programme
Total value (estimated)
- £75,000 excluding VAT
- £90,000 including VAT
Below the relevant threshold
Contract dates (estimated)
- 12 August 2025 to 11 December 2025
- 4 months
Main procurement category
Services
CPV classifications
- 71241000 - Feasibility study, advisory service, analysis
- 72221000 - Business analysis consultancy services
- 75125000 - Administrative services related to tourism affairs
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services
Lot LOT-0001. Destination Positioning Analysis and Strategic Insight
Description
To review and explore why East Suffolk / Suffolk lags behind comparable destinations in visitor performance, perception, and profile-and to provide strategic insight and recommendations for improving its competitive positioning.
Lot value (estimated)
- £22,500 excluding VAT
- £27,000 including VAT
Same for all lots
CPV classifications and contract dates are shown in the Scope section, because they are the same for all lots.
Lot LOT-0002. Digital Visitor Journey and Touchpoint Audit
Description
Review digital platforms across East Suffolk.
Identify an improved customer journey and simplify visitor access to information.
Provide a roadmap for digital enhancements across tourism websites and social media.
Lot value (estimated)
- £15,000 excluding VAT
- £18,000 including VAT
Same for all lots
CPV classifications and contract dates are shown in the Scope section, because they are the same for all lots.
Lot LOT-0003. Suffolk-Wide Strategic Tourism Marketing Plan
Description
Create a 3-5 year Suffolk-wide tourism marketing strategy and action plan, considering existing budgets.
Enable cross-authority collaboration on future campaigns.
Integrate market intelligence and shared objectives on behalf of partners
Lot value (estimated)
- £22,500 excluding VAT
- £27,000 including VAT
Same for all lots
CPV classifications and contract dates are shown in the Scope section, because they are the same for all lots.
Lot LOT-0004. Implementation action plan and KPIs
Description
Develop an action plan for improvements aligned with lots 1-3 and council/partner priorities.
Recommend clear KPIs and performance tracking to evaluate the improvements over time.
Lot value (estimated)
- £15,000 excluding VAT
- £18,000 including VAT
Same for all lots
CPV classifications and contract dates are shown in the Scope section, because they are the same for all lots.
Participation
Conditions of participation
Lot LOT-0001. Destination Positioning Analysis and Strategic Insight
Lot LOT-0002. Digital Visitor Journey and Touchpoint Audit
Lot LOT-0003. Suffolk-Wide Strategic Tourism Marketing Plan
Lot LOT-0004. Implementation action plan and KPIs
As stated in tender documents
Submission
Enquiry deadline
4 July 2025, 12:00pm
Tender submission deadline
18 July 2025, 1:00pm
Submission address and any special instructions
Tenders must be submitted through in-tend https://in-tendhost.co.uk/eastsuffolk /aspx/home
Tenders may be submitted electronically
Yes
Procedure
Procedure type
Below threshold - open competition
Documents
Associated tender documents
https://in-tendhost.co.uk/eastsuffolk/aspx/Home
Please register for free on the following link to view the full documentation and express interest once logged in and submit your tender response: https://in-tendhost.co.uk/eastsuffolk/aspx/Home
Documents are RFQ Document, Draft Contract terms , and Appendices A-C
Contracting authority
East Suffolk Council
- Public Procurement Organisation Number: PLPP-1174-BHLX
East Suffolk House, Station Road, Melton
Woodbridge
IP12 1RT
United Kingdom
Email: procurement@eastsuffolk.gov.uk
Website: http://www.eastsuffolk.gov.uk
Region: UKH14 - Suffolk
Organisation type: Public authority - sub-central government