Scope
Reference
ID 5827739
Description
DfI - Advertising service to promote safe and sustainable travel in Northern Ireland The Department for Infrastructure (DfI) wishes to appoint a Contractor to provide advertising and related services to deliver a range of advertising campaigns. The Contract will be for an initial period of three years followed by two optional extension periods of up to 12 months each. The Supplier will be required to provide a comprehensive suite of services including creative development and strategy, advertising (traditional and digital), creative design and content creation, copywriting, campaign management and evaluation to ensure value for money and impact amongst its target audiences. This advertising campaign Contract will be made up of several separate strands, each funded by the responsible Business Area within DfI.
Total value (estimated)
- £4,400,000 excluding VAT
- £5,280,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 1 October 2025 to 30 September 2028
- Possible extension to 30 September 2030
- 5 years
Description of possible extension:
It is anticipated that there will be a further two optional extensions of up to 12 months each.
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341400 - Advertising campaign services
- 79341200 - Advertising management services
Contract locations
- UKN - Northern Ireland
Participation
Technical ability conditions of participation
As per Tender documentation.
Particular suitability
Small and medium-sized enterprises (SME)
Submission
Enquiry deadline
10 July 2025, 11:59pm
Tender submission deadline
24 July 2025, 11:59pm
Submission address and any special instructions
Tenders must be submitted electronically via the relevant Call for Tender (CfT) opportunity on eTendersNI, website details immediately below.
Paper submissions will not be accepted or considered and will be rejected by the Contracting Authority / Buyer.
The tender documents are available with unrestricted and full direct access, free of charge, at: URL https://etendersni.gov.uk/epps
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
8 September 2025
Award criteria
| Name | Description | Type |
|---|---|---|
| AC1 - Strategic Solution | Please see tender documents for full details |
Quality |
| AC2 - Media Strategy, Rationale and Media Plan | Please see tender documents for full details |
Quality |
| AC3 - Social Value | Please see tender documents for full details |
Quality |
| AC4 - Key Personnel Experience | Please see tender documents for full details |
Quality |
| AC5 - Proposals for research and evaluation | Please see tender documents for full details |
Quality |
| AC6 - Total Campaign Delivery Cost | Please see tender documents for full details |
Cost |
| AC7 - Average Hourly Rate | Please see tender documents for full details |
Cost |
| AC8 - Creative Proposal (Presentation) of AC1 campaign | Please see tender documents for full details |
Quality |
Weighting description
Award Criteria
Other information
Payment terms
For further details on invoicing procedures please see : https://www.finance-ni.gov.uk/articles/account-ni-good-invoicing-practice
Contract Value
The estimated value of this contract is between £4.4M and £6.2M (ex VAT)figure indicated in the Scope Section represents an overall estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tender documents. This figure does not however take into account the application of indexation or increases to charges due to increases in the Real Living Wage. Neither CPD nor the contracting Authority can provide any guarantee as to the level of business under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Suppliers remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Supplier in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurement documents by the Contracting Authority at any time. No legally binding contract shall arise (and a Supplier shall have no legitimate expectation that a contract will be entered into) until such time as entry into the Contract has been confirmed by the Contracting Authority.
Description of risks to contract performance
If at any time during the procurement, or post award, it comes to the attention of the Contracting Authority (CA) or CPD, by whatever means, that a Supplier has become 'excluded' or 'excludable' as per Sec 57 of the PA 2023, the CA, after compliance with its obligations under the PA 23, reserves the right to exclude said Supplier from the procurement procedure or terminate any contract they have been awarded.
The Contracting Authority expressly reserves the rights:
(I). not to award any contract as a result of the procurement process commenced by publication of this notice;
(II). to make whatever changes it may see fit to the content and structure of the tendering Competition;
(III). to award (a) contract(s) in respect of any part(s) of the [services] covered by this notice; and
(IV). to award contract(s) in stages
Applicable trade agreements
- Government Procurement Agreement (GPA)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Contracting authority
Department for Infrastructire
- Public Procurement Organisation Number: PYGQ-2313-DQRY
James House, GasWorks Business Park
Belfast
BT7 2JA
United Kingdom
Region: UKN06 - Belfast
Organisation type: Public authority - central government
Devolved regulations that apply: Northern Ireland
Other organisation
These organisations are carrying out the procurement, or part of it, on behalf of the contracting authorities.
CPD-Supplies & Services Division
Summary of their role in this procurement: Construction and Procurement Delivery - Supplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland
- Public Procurement Organisation Number: PVWG-8426-YWXV
Clare House, 303 Airport Road West
Belfast
BT3 9ED
United Kingdom
Region: UKN06 - Belfast