Section one: Contracting authority
one.1) Name and addresses
British Council
30 Napier Road 258509
Singapore
Contact
Ahmed Akram
ahmed.akram@britishcouncil.org
Country
Singapore
NUTS code
SG - Singapore
Internet address(es)
Main address
https://www.britishcouncil.org
Buyer's address
https://in-tendhost.co.uk/britishcouncil
one.4) Type of the contracting authority
Other type
Registered Charity
one.5) Main activity
Other activity
10
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
2023 British Council APAC media buy
Reference number
BC/02872
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
This is in regards to the invitation for bids for the British Council tender project – 2023 British Council APAC media buy. This invitation to tender will share information with interested parties to bid for the provision of media buy services across multiple locations in APAC region. The British Council expect to award framework contracts across 4 lots. British Council forecast to spend an estimated £5-6 million per annum to cover its media buying requirements. The expected duration of the contract is two or three years with an option for an extension.
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £14,540,000
two.2) Description
two.2.1) Title
CE
Lot No
4
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79341200 - Advertising management services
- 79341000 - Advertising services
- 79341400 - Advertising campaign services
- 79341100 - Advertising consultancy services
two.2.3) Place of performance
NUTS codes
- CN - China
Main site or place of performance
China, Indonesia, Malaysia, Japan, Korea, Hongkong, Taiwan, Vietnam, Thailand, Indonesia, Myanmar, the Philippines, India, Pakistan, Bangladesh, Nepal and Sri Lanka
two.2.4) Description of the procurement
The objective is to look for a regional boutique digital media buy agency for Cultural Engagement (CE) marketing across the Asia and Pacific region including China to provide online media planning, buying, social media advertising, influencer marketing, SEM, and consultancy services. The agency should be able to allocate resources and run short-term, tactical campaigns with small budgets and with quick turnaround time. CE Marketing includes our work in English Programmes, Education, and Arts, covering B2B and B2C campaigns with specific target segments like English teachers or education stakeholders. The focus area include:1. Media:a. Digital media planning and buying for social and SEM and local channels when requiredb. Programmatic and retargeting advertisingc. Offline media planning and buying (TV, Radio, Press, etc.) when and where requiredd. B2B & B2C marketing campaignse. Influencer marketing2. Research:a. Keywords research including competitionb. Customers online trends3. Reporting:a. Automated campaigns reporting and dashboard
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Exams
Lot No
1
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79341200 - Advertising management services
- 79341000 - Advertising services
- 79341400 - Advertising campaign services
- 79341100 - Advertising consultancy services
two.2.3) Place of performance
NUTS codes
- SG - Singapore
Main site or place of performance
2. Hong Kong3. Taiwan4. Japan5. Korea6. Singapore7. Malaysia8. Indonesia9. Vietnam10. Thailand11. The Philippines12. Australia13. New Zealand14. Myanmar15. India16. Bangladesh
two.2.4) Description of the procurement
The objective is to provide British Council with centralized, effective & integrated media planning and buying by agency which provides a range of services across the spectrum of British Council marketing needs, specializing in the below areas of focus:1. Media:a. Media strategy and planning to maximise ROIb. Digital Media Planning and Buyingc. Offline media planning and buying (TV, Radio, Press, etc.) when and where requiredd. Programmatic and retargeting advertisinge. B2B & B2C marketing campaignsf. KOL service and management2. Research:a. Keywords research including competitionb. Customers online trends3. Reporting:a. Automated campaigns reporting and dashboard4. Other:a. SEO audit and planning
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
English
Lot No
2
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79341200 - Advertising management services
- 79341000 - Advertising services
- 79341400 - Advertising campaign services
- 79341100 - Advertising consultancy services
two.2.3) Place of performance
NUTS codes
- SG - Singapore
Main site or place of performance
Hong KongTaiwanJapanSouth KoreaMyanmarBangladeshIndiaSri LankaIndonesiaMalaysiaSingaporeThailandVietnam
two.2.4) Description of the procurement
The objective is to provide British Council with centralized, effective & integrated media planning and buying by agency which provides a range of services across the spectrum of British Council marketing needs, specializing in the below areas of focus:1. Media:a. Media strategy and planning to maximise ROIb. Digital Media Planning and Buyingc. Offline media planning and buying (TV, Radio, Press, etc.)d. Programmatic and retargeting advertisinge. B2B & B2C marketing campaignsf. KOL service and management2. Research:a. Keywords research including competitionb. Customers online trends3. Reporting:a. Automated campaigns reporting and dashboard4. Other:a. SEO audit and planning
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
China Exams
Lot No
3
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79341200 - Advertising management services
- 79341000 - Advertising services
- 79341400 - Advertising campaign services
- 79341100 - Advertising consultancy services
two.2.3) Place of performance
NUTS codes
- CN - China
Main site or place of performance
CN
two.2.4) Description of the procurement
- Media strategy and planning- Media planning and execution- Content recommendationrefer to full pack of tender document to find more business requirement
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2023/S 000-010144
Section five. Award of contract
Lot No
1
Title
Exams
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
17 November 2023
five.2.2) Information about tenders
Number of tenders received: 7
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 3
Number of tenders received by electronic means: 7
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
IPG MEDIABRANDS (SINGAPORE) PTE. LTD
Singapore
Country
Singapore
NUTS code
- SG - Singapore
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £5,200,000
Total value of the contract/lot: £5,200,000
Section five. Award of contract
Lot No
2
Title
English
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
17 November 2023
five.2.2) Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 3
Number of tenders received by electronic means: 6
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
IPG MEDIABRANDS (SINGAPORE) PTE. LTD
Singapore
Country
Singapore
NUTS code
- SG - Singapore
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £7,300,000
Total value of the contract/lot: £7,300,000
Section five. Award of contract
Lot No
3
Title
China Exams
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
17 November 2023
five.2.2) Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 4
Number of tenders received by electronic means: 6
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Shanghai Pin Shu tech limited, Ltd
Shanghai
Country
China
NUTS code
- CN - China
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £1,290,000
Total value of the contract/lot: £1,290,000
Section five. Award of contract
Lot No
4
Title
Culture engagement
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
17 November 2023
five.2.2) Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 2
Number of tenders received by electronic means: 6
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
JOLT digital PTE ltd
Singapore
Country
Singapore
NUTS code
- SG - Singapore
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £750,000
Total value of the contract/lot: £750,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
British Council
Manchester
Country
United Kingdom