Section one: Contracting entity
one.1) Name and addresses
A T O C Ltd
200 Aldersgate Street
LONDON
EC1A4HD
Contact
Tosin Sanusi
Tosin.Sanusi@raildeliverygroup.com
Country
United Kingdom
Region code
UKI31 - Camden and City of London
Companies House
03069033
Internet address(es)
Main address
https://www.raildeliverygroup.com/
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://procurement.raildeliverygroup.com/
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://procurement.raildeliverygroup.com/
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at
https://procurement.raildeliverygroup.com/
one.6) Main activity
Railway services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Managed Service Provider (MSP) - Ad Publishing
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
RDG seeks a Managed Service Provider (MSP) to enhance online advertising and achieve £7 million in annual revenue growth over three years. RDG is a leading player in the UK railway industry, with high-traffic websites and apps. The MSP should be a Google Certified Publishing Partner, offer a header bidding solution, provide live reporting, and ensure GDPR compliance. This partnership aims to streamline operations and drive innovation, with an initial 3-year contract starting in March 2024.
The tender will be issued by RDG's tendering system - Wax Digital. Access will be provided to bidders so they can access the tender documentation. If you are interested in responding to this notice, please do so via the link below:
https://procurement.raildeliverygroup.com/
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79300000 - Market and economic research; polling and statistics
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Rail Delivery Group (RDG) is a membership body representing interests of train operating companies in the United Kingdom. RDG intends to secure a Managed Service Provider (MSP) capable of delivering a comprehensive range of services including but is not limited to:
1. Google Certification and Expertise
• Google Certified Publishing Partner (GCPP)
• Google Multiple Customer Management (MCM)
2. In-House Campaign Management
• Access to Google AdManager360 via 'Teams'
3. Advertising Solutions
• Header Bidding for Web & Apps
• In-Depth Live Reporting Dashboard
4. Account Management
• Dedicated GMT Time Zone Account Manager
• Commercial and Technical Support for GMT
• Growth and Optimization
5. Identifying Opportunities
• Technological Issue Resolution
6. Compliance and Performance
• GDPR, CPRA, and CCPA Compliance
• Service Excellence and KPI Measurement
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
36
This contract is subject to renewal
Yes
Description of renewals
The option to extend will be for up to a further 2 years, either as whole or as increments of no less than six months
two.2.9) Information about the limits on the number of candidates to be invited
Envisaged number of candidates: 5
Objective criteria for choosing the limited number of candidates:
As defined in the procurement documentation, in accordance with the Supplier Questionnaire evaluation criteria
two.2.10) Information about variants
Variants will be accepted: Yes
two.2.11) Information about options
Options: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
three.1.4) Objective rules and criteria for participation
List and brief description of rules and criteria
Please refer to the tender documents for more information
three.1.7) Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them
Please refer to the tender documents for more information
three.1.8) Legal form to be taken by the group of economic operators to whom the contract is to be awarded
Please refer to the tender documents for more information
three.2) Conditions related to the contract
three.2.2) Contract performance conditions
Please refer to the tender documents for more information
three.2.3) Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Negotiated procedure with prior call for competition
four.1.4) Information about reduction of the number of solutions or tenders during negotiation or dialogue
Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
14 December 2023
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 12 (from the date stated for receipt of tender)
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
six.4) Procedures for review
six.4.1) Review body
Rail Delivery Group
First Floor North, 1 Puddle Dock
London, England
EC4V 3DS
Country
United Kingdom