Section one: Contracting entity
one.1) Name and addresses
THE CHILTERN RAILWAY COMPANY LIMITED
Doxford International Business Park
Sunderland
SR33XP
procurement.department@chilternrailways.co.uk
Country
United Kingdom
Region code
UKC23 - Sunderland
Companies House
03007939
Internet address(es)
Main address
https://www.chilternrailways.co.uk/
one.3) Communication
Access to the procurement documents is restricted. Further information can be obtained at
https://chilternrailways.marketdojo.com
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://chilternrailways.marketdojo.com
one.6) Main activity
Railway services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Website maintenance services
two.1.2) Main CPV code
- 72212222 - Web server software development services
two.1.3) Type of contract
Services
two.1.4) Short description
Chiltern Railways Limited (CRCL) will be conducting a tender for the maintenance of its website and other digital services for passengers who travel on the rail network and in particular
passengers who use CRCL train services.
CRCL defines its website as:
• A digital marketing website which will provide information to customers, CRCL marketing opportunities, customer support and account management. The website is also the "shop window" to allow CRCL to retail rail tickets online. The website can be found at https://www.chilternrailways.co.uk/
Other Digital Services are also expected to be provided by the winning bidder, including but not limited to -
- Website Maintenance
- Website Hosting
-Data Capture
-Reporting & Analytics
-SEO/ Digital PR services
-CRO Services
-Project & Account Management
two.1.5) Estimated total value
Value excluding VAT: £1,030,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKG - West Midlands (England)
- UKI - London
two.2.4) Description of the procurement
Chiltern Railways Limited (CRCL) will be conducting a tender for the maintenance of its website and other digital services for passengers who travel on the rail network and in particular
passengers who use CRCL train services.
CRCL defines its website as:
• A digital marketing website which will provide information to customers, CRCL marketing opportunities, customer support and account management. The website is also the "shop window" to allow CRCL to retail rail tickets online. The website can be found at https://www.chilternrailways.co.uk/
Website Maintenance will include the following as a minimum:
• Overall technical management of CRCL's website, delivering acceptable performance and uptime in a compliant, secure manner
• Resolution of incidents, bugs and issues
• Integrations with relevant data systems to deliver critical customer support information
• Working with CRCL to deliver website upgrades and improvements
• An effective Content Management System allowing CRCL to add, change and delete website content easily and quickly
The scope of this contract is maintenance of the current CRCL website. CRCL will be looking to deliver upgrades and improvements to the current website through the term of the contract, rather than seeking a new website to be built.
Other Digital Services are also expected to be provided by the winning bidder. These will include:
• Cookie compliance for CRCL's website and mobile apps (iOS and Android)
• Accessibility tool for CRCL's website
• Abandoned basket
• Search Engine Optimisation / Conversion Rate Optimisation
• Content creation
This tender supports CRCL's digital ambitions, which focuses on delivering the best digital and
journey experience with Chiltern, in a cost-effective manner.
For Chiltern to be the best transport operator it can be, it needs a digital ecosystem that will
deliver the levels of trust, security, support and inspiration that its customers are looking for.
Chiltern operates regular services on four main routes, supporting communities in the West Midlands and South-East England:
• London to Birmingham
• London to Oxford
• London to Aylesbury
• London to Stratford-upon-Avon
Locations served by Chiltern include Warwick, Leamington Spa, Banbury, Bicester Village, High Wycombe, Gerrards Cross and Wembley Stadium.
It is a requirement that the preferred supplier can supply both the Website Maintenance and
Digital Services. Bidders will be able to propose solutions that allow for sub-contracting if required to deliver both the Website Maintenance and Digital Services but there must be one lead bidder who CRCL will contract with if the bidder is successful and whom will be liable for all elements of the contract. Therefore only the lead supplier should respond to this Contract Notice and partake in the tender
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
36
This contract is subject to renewal
Yes
Description of renewals
Option to extend by 2 years
two.2.9) Information about the limits on the number of candidates to be invited
Envisaged minimum number: 3
Maximum number: 6
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
three.1.4) Objective rules and criteria for participation
List and brief description of rules and criteria
to be confirmed in the ITN
three.2) Conditions related to the contract
three.2.2) Contract performance conditions
to be confirmed in the ITN
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Negotiated procedure with prior call for competition
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
13 November 2024
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.4) Procedures for review
six.4.1) Review body
The Chiltern Railway Company Limited
Sunderland
Country
United Kingdom