Scope
Description
British Business Bank ('the Bank') is seeking to review and appoint an agency to deliver media planning, buying, campaign delivery and optimisation across the Bank's paid media channels, providing outcome-based, end-to-end national and regional campaign management.
This also includes delivery of campaigns for its Start Up Loans programme. Historically, this was operated by a separate agency; with media buying and planning consolidated into a single agency for the Bank back in 2020. Over the past 5 years it has been managed alongside the wider Bank's paid media campaigns but still planned and bought separately. The expectation is for further consolidation so that it becomes a key aspect of an overall Bank media strategy moving forward.
Over the last few years, the Banks media activity has followed an 'always on' approach to help improve knowledge and understanding of 'access to finance' amongst SME's, via the combination of supporting Brand, Content and Product. This has been part of the Marketing Engagement and Demand strategy in order to deliver against the Bank's objectives: driving sustainable growth, backing innovation, unlocking potential and building the modern green economy. In order to do this, one of our key enablers is that of Customer Centricity - placing customers at the heart of everything we do.
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Total value (estimated)
- £4,227,000 excluding VAT
- £5,072,400 including VAT
Above the relevant threshold
Contract dates (estimated)
- 14 October 2025 to 13 October 2028
- Possible extension to 13 October 2029
- 4 years
Description of possible extension:
British Business Bank proposes to enter into a Contract for a period of three (3) years with an optional one (1) year extension, Maximum term being four (4) years.
Main procurement category
Services
CPV classifications
- 79341400 - Advertising campaign services
Contract locations
- UK - United Kingdom
Participation
Particular suitability
Small and medium-sized enterprises (SME)
Submission
Enquiry deadline
1 July 2025, 5:00pm
Tender submission deadline
11 July 2025, 2:00pm
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
26 August 2025
Award criteria
| Name | Description | Type | Weighting |
|---|---|---|---|
| Part 1 (Various Quality Questions) | Various quality |
Quality | 65% |
| Price | Price |
Price | 25% |
| Part 2 (Presentation Stage) | Presentation Stage |
Quality | 10% |
Other information
Applicable trade agreements
- Government Procurement Agreement (GPA)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Contracting authority
British Business Bank
- Public Procurement Organisation Number: PGTM-8337-GYXM
Steel City House, 2 West Street
Sheffield
S1 2GQ
United Kingdom
Region: UKE32 - Sheffield
Organisation type: Public authority - central government