Section one: Contracting authority
one.1) Name and addresses
Liverpool City Council
Cunard Building, Water Street
Liverpool
L31DS
Contact
Shayan Raja
Telephone
+44 7706537974
Country
United Kingdom
NUTS code
UKD72 - Liverpool
Internet address(es)
Main address
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://procontract.due-north.com/Advert?advertId=38f1965c-cd17-ec11-810e-005056b64545
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://procontract.due-north.com/Advert?advertId=38f1965c-cd17-ec11-810e-005056b64545
one.4) Type of the contracting authority
Regional or local authority
one.5) Main activity
Recreation, culture and religion
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Culture Liverpool - Sponsorship & Brand Partnerships Agency
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Open Request for Quotation
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Liverpool's extraordinary story and its emergence as a great world city was based on one simple fact - it was a place that people came to. People came to Liverpool to trade, to work, to start a new life and explore new opportunities. Liverpool was one of the world's greatest ports and one of the world's most cosmopolitan melting pots, a genuine global city. It continues to be a place that people come to - a place to visit, invest, live, study and work and Culture Liverpool's role is to redefine and reposition Liverpool nationally and internationally, fundamentally to drive and accelerate growth. In the last twelve years Liverpool has experienced a remarkable cultural and economic renaissance. Our city centre and waterfront have been transformed by unprecedented levels of public and private investment. Liverpool has regained its status as a leading retail centre. We have delivered new cultural assets and venues, a City renowned for sporting success, and is now established as one the UK's top five city destinations. An integral element in the UK's tourism brand, Liverpool is an exceptional place with a distinctive offer that will enhance the appeal of the UK as an international visitor destination. A core strand of our work is staging award-winning and international acclaimed events attracting hundreds of thousands of visitors. From the Royal de Luxe Giants attracting 1.2million visitors; the largest event ever staged in Liverpool, to being awarded the UK host of Bordeaux's famous Fete du Vin. Liverpool is a blank canvas; the ultimate city playground for people and brands to showcase, engage and create experiences that live longer than a moment. We are a city that can create global brand partnership activations and a 360 degree creative solution for brands and creative agencies to lay down their annual media spend across multiple consumer touchpoints 365 days a year - a competitive, non-comparable offer to any other UK city. Our aim is to capitalise on the transformative power of brand equity alignment with the global brand of Liverpool, supporting our ambitions to be the most exciting city in the UK whilst aligning with our inward investment objectives in the city's Inclusive Growth Plan. You will become an extension of our team - part of our family of vibrant, sparky creatives with bags of energy and where the art of the possible has no limit. We want to push boundaries with new and big ideas. We want to sell spaces for activations utilising the land, river and sky for maximum impact, marketing Liverpool as the ultimate core city for brand experiential activation, non-comparable to any other UK core city - the no1 city of choice. Whilst the Covid-19 pandemic put a pause on our plans, our ambitions are greater than ever to open up to the biggest brands in the world. We are looking for an ambitious, creative agency with incredible connections and who understand the world of strategic brand partnerships to help us bring this to life in 2022 and beyond. The appointed agency will be responsible for: - Attracting and securing cash sponsors and partners to support the city's annual major events and cultural programme across sport, maritime, music and culture themes working closely with Culture Liverpool's commercial team and major events teams. - Attracting and securing brand experiential activations, product launches, brand designation takeovers and other brand partnership activations exclusively across fifteen city centre sites of high footfall. Sites include the city centre highway and parks and greenspaces utilising Culture Liverpool's new rate card. - Developing strong relationships with brands direct, creative agencies, talent and promoters across the UK and overseas, upselling opportunities across multiple consumer touch points and assets. - Delivering PR opportunities and press coverage across trade media to promote and grow Liverpool's commercial brand partnerships and experiential activation activities. - Support the team in identifying and implementing new, innovative ideas to generate commercial revenue across our suite of assets, securing brand partners and sponsors to support new areas of work. - Providing the Culture Liverpool with lists of prospective sponsors at least every 14 days.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
24
This contract is subject to renewal
No
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.14) Additional information
There will be an opportunity to extend the contract.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
10 January 2022
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.7) Conditions for opening of tenders
Date
10 January 2022
Local time
12:01pm
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.4) Procedures for review
six.4.1) Review body
Liverpool City Council
Liverpool
Country
United Kingdom