Section one: Contracting entity
one.1) Name and addresses
London North Eastern Railway Ltd.
East Coast House, 25 Skeldergate
York
YO1 6DH
Contact
Bianca Loftus
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
one.3) Communication
Additional information can be obtained from the above-mentioned address
one.6) Main activity
Railway services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Media Planning and Buying - Prior Indicative Notice Only
Reference number
DN1413
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
London North Eastern Railway (LNER) intends to commence a procurement process for the provision of media planning and buying services. This notice intends to alert the market of the upcoming opportunity only.
The successful Media Agency/ies will plan media strategies and buy media inventory and/or advertising space across the full media mix including, but not limited to, the following channels;
TV advertising
cinema advertising
print advertising
radio advertising
digital display advertising
PPC advertising
social media advertising
video on demand advertising
broadcast video on demand advertising
out of home advertising
paid media partnerships.
LNER's anticipated annual budget for media spend is between £8m-£14m
The Opportunity will be open to LNER, and other train operating companies under Directly Operated Railways Limited.
The tender will be issued via LNER's e-tendering system - Proactis. Please ensure that you are registered to be able to access tender documentation (www.supplierlive.proactisp2p.com/Account/Login)
two.1.6) Information about lots
This contract is divided into lots: Yes
Maximum number of lots that may be awarded to one tenderer: 2
The contracting authority reserves the right to award contracts combining the following lots or groups of lots:
Lot 1 - Media Planning
Lot 2 - Media Buying
two.2) Description
two.2.1) Title
Media Planning
Lot No
1
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
London North Eastern Railway (LNER) intends to commence a procurement process for the provision of media planning services. This notice intends to alert the market of the upcoming opportunity only.
The successful Media Agency will plan media strategies across the full marketing mix including, but not limited to, the following channels;
TV advertising
cinema advertising
print advertising
radio advertising
digital display advertising
PPC advertising
social media advertising
video on demand advertising
broadcast video on demand advertising
out of home advertising
paid media partnerships.
two.2) Description
two.2.1) Title
Media Buying
Lot No
2
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
London North Eastern Railway (LNER) intends to commence a procurement process for the provision of media planning and buying services. This notice intends to alert the market of the upcoming opportunity only.
The successful Media Agency will buy media inventory and/or advertising space across the full marketing mix including, but not limited to, the following channels;
TV advertising
cinema advertising
print advertising
radio advertising
digital display advertising
PPC advertising
social media advertising
video on demand advertising
broadcast video on demand advertising
out of home advertising
paid media partnerships.
LNER's anticipated annual budget for media spend is between £8m-£14m.
The successful Media Agency will be skilled at buying across the channels listed above and more, and will be able to balance spend appropriately to deliver maximum return on investment.
two.3) Estimated date of publication of contract notice
28 November 2022
Section four. Procedure
four.1) Description
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
Section six. Complementary information
six.3) Additional information
If you are able to provide these services and interested in tendering for this opportunity, please could you provide as a minimum the following information:
Overview:
Company name.
A brief overview of the company and the nature of the services that you can offer.
Contact details, including location telephone and e-mail address, main point of contact and position in company.