Section one: Contracting authority/entity
one.1) Name and addresses
Transport for London
5 ENDEAVOUR SQUARE
LONDON
E201JN
Country
United Kingdom
Region code
UKI - London
Justification for not providing organisation identifier
Not on any register
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
TfL Concessions for Rail (Including London Underground) and Bus Shelters
two.1.2) Main CPV code
- 79341000 - Advertising services
two.1.3) Type of contract
Services
two.1.4) Short description
It is not considered that any of the procurement regulations applied to this competition. However, on a voluntary basis, in order to run a transparent, auditable and fair process, TfL has conducted the procurement based on the requirements of the Concession Contracts Regulations 2016 (CCR).
two.1.6) Information about lots
This concession is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £3,385,800,000
two.2) Description
two.2.1) Title
Rail (including London Underground) Advertising Concession
Lot No
1
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
two.2.3) Place of performance
NUTS codes
- UKI - London
two.2.4) Description of the procurement
The concession involves the right to sell and display advertising on all Rail stations and rolling stock on the following transport services:
- London Underground
- Elizabeth line
- London Overground
- Docklands Light Railway
- Trams
- Victoria Coach Station
This consists of traditional assets of varying formats from 4 sheets to 96 sheets, as well as a range of digital assets including Digital 6 Sheets, Digital 12 Sheets, Escalator Panels, Escalator Ribbons, large scale Landmarks/Video Walls, and Digital Runways (integrated into platform edge doors).
The concessionaire will be responsible for the posting/scheduling of adverts and the installation and maintenance of all advertising assets.
two.2.5) Award criteria
Concession is awarded on the basis of the criteria described below:
- Criterion: Financial
- Criterion: Technical
- Criterion: Social Value
two.2.7) Duration of the concession
Duration in months
96
two.2.14) Additional information
The contract will be for 96 months with option (at TfL's discretion) to extend by up to a further 24 months.
For avoidance of doubt, the value stated herein is for the full 10 years (120 months).
The Advertising Commencement Date is 01 April 2025.
two.2) Description
two.2.1) Title
Bus Shelter Advertising Concession
Lot No
2
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
two.2.3) Place of performance
NUTS codes
- UKI - London
two.2.4) Description of the procurement
The concession involves the right to sell and display advertising on TfL's bus shelter estate throughout the Greater London area. This consists of more than 4,700 bus shelters carrying 9,500 traditional paper advertising panels and 612 digital panels. The concessionaire will be responsible for posting adverts on the traditional poster panels, as well as the scheduling of adverts across the digital network. The maintenance and cleaning of the bus shelters is conducted by third parties, but the concessionaire will be responsible for the maintenance and cleaning of the traditional panels and the installation, maintenance, and cleaning of the digital advertising panels on the bus shelters.
two.2.5) Award criteria
Concession is awarded on the basis of the criteria described below:
- Criterion: Financial
- Criterion: Technical
- Criterion: Social Value
two.2.7) Duration of the concession
Duration in months
96
two.2.14) Additional information
The contract will be for 96 months with option (at TfL's discretion) to extend by up to a further 24 months.
For avoidance of doubt, the value stated herein is for the full 10 years (120 months).
The Advertising Commencement Date is 01 April 2025.
Section four. Procedure
four.1) Description
four.1.1) Form of procedure
Award procedure with prior publication of a concession notice
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2023/S 000-030824
Section five. Award of concession
Lot No
1
Title
Rail (including London Underground) Advertising Concession
A concession/lot is awarded: Yes
five.2) Award of concession
five.2.1) Date of concession award decision
10 September 2024
five.2.2) Information about tenders
Number of tenders received: 3
The concession has been awarded to a group of economic operators: No
five.2.3) Name and address of the concessionaire
Global Outdoor Media Limited
London
Country
United Kingdom
NUTS code
- UKI - London
Companies House
02866133
The concessionaire is an SME
No
five.2.4) Information on value of concession and main financing terms (excluding VAT)
Total value of the concession/lot: £2,322,600,000
Section five. Award of concession
Lot No
2
Title
Bus Shelter Advertising Concession
A concession/lot is awarded: Yes
five.2) Award of concession
five.2.1) Date of concession award decision
10 September 2024
five.2.2) Information about tenders
Number of tenders received: 2
The concession has been awarded to a group of economic operators: No
five.2.3) Name and address of the concessionaire
JCDecaux UK Ltd
London
Country
United Kingdom
NUTS code
- UKI - London
Companies House
01679670
The concessionaire is an SME
No
five.2.4) Information on value of concession and main financing terms (excluding VAT)
Total value of the concession/lot: £1,063,200,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
The Public Procurement Review Service
London
Country
United Kingdom