Section one: Contracting authority
one.1) Name and addresses
Swansea University
Procurement Office, Swansea University, Singleton Park
Swansea
SA2 8PP
Telephone
+44 1792602779
Country
United Kingdom
NUTS code
UKL18 - Swansea
Internet address(es)
Main address
Buyer's address
https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0345
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://etenderwales.bravosolution.co.uk
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://etenderwales.bravosolution.co.uk
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Digital Advertising
Reference number
SU25(24)
two.1.2) Main CPV code
- 79341000 - Advertising services
two.1.3) Type of contract
Services
two.1.4) Short description
The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1).
Due to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising.
The University wishes to appoint an external Contractor to help deliver advertising of key marketing and communications projects throughout the year as well as ad hoc projects as they arise. The appointment requires the Contractor to buy and manage advertising on behalf of the University. The University does not expect the successful organisation(s) to undertake creative design (this is a separate contract) but does expect that the Contractors will liaise with the Universities creative design agencies and in-house design teams where necessary.
two.1.5) Estimated total value
Value excluding VAT: £1,200,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
- 79341400 - Advertising campaign services
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1).
Due to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising.
The appointed contractor will have extensive expertise in managing and implementing digital advertising to include (but not exclusively) social, search and programmatic advertising with Higher Education Institutions. Contractors are expected to be Google and/or Facebook partner certified and have a deep understanding of the student recruitment cycle for Undergraduate and Postgraduate students in the UK, EU and internationally.
two.2.5) Award criteria
Quality criterion - Name: Approach / Weighting: 25%
Quality criterion - Name: Expertise / Weighting: 25%
Quality criterion - Name: Client/Agency Relationship / Weighting: 20%
Price - Weighting: 30%
two.2.6) Estimated value
Value excluding VAT: £1,200,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
48
This contract is subject to renewal
Yes
Description of renewals
3 year contract plus a an additional 1 year optional extension period (3+1)
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
27 November 2023
Local time
2:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English, Welsh
four.2.7) Conditions for opening of tenders
Date
27 November 2023
Local time
2:00pm
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.3) Additional information
NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=135665
(WA Ref:135665)
The buyer considers that this contract is suitable for consortia.
six.4) Procedures for review
six.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
Telephone
+44 2079477501
Country
United Kingdom