Scope
Description
The University of Birmingham utilises LinkedIn Learning to provide comprehensive access to an extensive library of training videos, empowering both students and staff to enhance their professional development and acquire micro credentials. For students, this platform serves as a valuable resource to enhance their employment prospects following graduation. Completed training courses appear on students LinkedIn profiles as well as any micro credentials they have completed. For staff, LinkedIn Learning facilitates skill enhancement within their current roles and serves as a training tool to support their career progression.
Contract 1
Supplier
Contract value
- £406,500 excluding VAT
- £487,800 including VAT
Above the relevant threshold
Earliest date the contract will be signed
23 June 2025
Contract dates (estimated)
- 1 July 2025 to 30 June 2028
- 3 years
Main procurement category
Services
CPV classifications
- 80420000 - E-learning services
Contract locations
- UKG - West Midlands (England)
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Direct award
Direct award justification
Additional or repeat goods, services or works - extension or partial replacement
The LinkedIn Learning system is integrated into the University's Virtual Learning Environment (VLE), ensuring a seamless learning experience. LinkedIn Learning is used across various university departments. Links are embedded within VLE courses for students, while the Library employs it to deliver training, student placement recommends LinkedIn Learning courses to students to improve employment search. Furthermore, individual managers leverage LinkedIn Learning to provide specialised training to their teams, addressing specific areas such as advanced Microsoft Excel proficiency. The University's recruitment literature prominently highlights the access to LinkedIn Learning as an incentive for students to pursue their studies at the University. The removal or replacement of LinkedIn Learning would have a detrimental impact on the University's immediate strategic objectives. It would directly affect the staff and student experience, necessitating substantial time and staff resourcing.
Supplier
LinkedIn Ireland Unlimited Company
- Public Procurement Organisation Number: PNBB-9589-YHWZ
Wilton Place
Dublin
D2
Ireland
Email: dlawfordmee@linkedin.com
Website: http://www.linkedin.com
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 1
Contracting authority
THE UNIVERSITY OF BIRMINGHAM
- Companies House: RC000645
- Public Procurement Organisation Number: PHCQ-3464-LVTM
Edgbaston
Birmingham
B15 2TT
United Kingdom
Email: procurement@bham.ac.uk
Website: http://www.birmingham.ac.uk
Region: UKG31 - Birmingham
Organisation type: Public authority - sub-central government