Section one: Contracting authority
one.1) Name and addresses
OFCOM
Riverside House, 2a Southwark Bridge Road
London
SE1 9HA
procurementnotice@ofcom.org.uk
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Consumer Awareness Campaigns Strategy
two.1.2) Main CPV code
- 79341400 - Advertising campaign services
two.1.3) Type of contract
Services
two.1.4) Short description
This project will support us to deliver campaigns to build awareness as required over the next 2 years. Initially the Supplier will be required to create an awareness campaign which will explain the online safety regime to the public and affected markets that we regulate. In particular to build understanding that this is not a content takedown approach (as with broadcasting complaints), and to ensure the public understands how it can engage with the regulatory regime. We may also require one campaign focused on engaging with B2B channels, ensuring that the 400,000 or so platforms understand the requirements on them under the regime.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £400,000
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
This project will support us to deliver campaigns to build awareness as required over the next 2 years. Initially the Supplier will be required to create an awareness campaign which will explain the online safety regime to the public and affected markets that we regulate. In particular to build understanding that this is not a content takedown approach (as with broadcasting complaints), and to ensure the public understands how it can engage with the regulatory regime. We may also require one campaign focused on engaging with B2B channels, ensuring that the 400,000 or so platforms understand the requirements on them under the regime.
two.2.5) Award criteria
Quality criterion - Name: Consumer campaign proposal / Weighting: 20%
Quality criterion - Name: B2B campaign proposal / Weighting: 20%
Quality criterion - Name: Campaign project team / Weighting: 20%
Quality criterion - Name: Account management and support / Weighting: 10%
Quality criterion - Name: Social Value / Weighting: 10%
Cost criterion - Name: Price / Weighting: 20%
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
This tendering exercise is being undertaken using the Jaggaer electronic tendering system at https://ofcom.bravosolution.co.uk. Suppliers will need to register an interest on the system in order to participate and registration is free.
The estimated value given is for the full duration of the contract including any extension options (if applicable). The estimated annual contract value is £200,000.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2023/S 000-012914
Section five. Award of contract
Title
Consumer Awareness Campaigns Strategy
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
24 October 2023
five.2.2) Information about tenders
Number of tenders received: 5
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
M&C Saatchi World Services LLP
London
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £400,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
The High Court - Royal Courts of Justice
London
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
The High Court - The Royal Courts of Justice
London
Country
United Kingdom