Section one: Contracting authority
one.1) Name and addresses
The British Broadcasting Corporation (BBC)
Broadcasting House, Portland Place
London
W1A 1AA
Contact
Anna Neuman
Telephone
+44 1234567890
Fax
+44 1234567890
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
http://www.bbc.co.uk/supplying/
Buyer's address
https://bbc.bravosolution.co.uk/
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Broadcasting
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Customer Data Platform
Reference number
PROC_2023_90_AN
two.1.2) Main CPV code
- 72322000 - Data management services
two.1.3) Type of contract
Services
two.1.4) Short description
The BBC has Awarded the Contract to mPArticle for the service of a Customer Data Platform (CDP), the Supplier will be responsible for data management, campaign management and activation.
This Contract shall come into effect on the "Effective Date", (for a 1-year Transition/Integration period, named "Year 0") and shall continue in force for a period of three (3) years from the Service Commencement Date (the "Initial Term") and unless terminated earlier in accordance with its terms.
The Contract may be extended for a further period of 36 months hence (1+1+1).
The spend range over the 7 (1+3+3) year term is between £4.5 million - £8 million. The spend ranges are not committed spend ranges, and are therefore "only an estimation" of spend that could be made through the Agreement.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £8,000,000
two.2) Description
two.2.2) Additional CPV code(s)
- 72227000 - Software integration consultancy services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
The BBC has Awarded the Contract to mPArticle for the service of a Customer Data Platform (CDP), the Supplier will be responsible for data management, campaign management and activation.
This Contract shall come into effect on the "Effective Date", (for a 1-year Transition/Integration period, named "Year 0") and shall continue in force for a period of three (3) years from the Service Commencement Date (the "Initial Term") and unless terminated earlier in accordance with its terms.
The Contract may be extended for a further period of 36 months hence (1+1+1).
The spend range over the 7 (1+3+3) year term is between £4.5 million - £8 million. The spend ranges are not committed spend ranges, and are therefore "only an
estimation" of spend that could be made through the Agreement.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 45%
Cost criterion - Name: Price / Weighting: 55%
two.2.11) Information about options
Options: Yes
Description of options
The contract will come into effect on the "Effective Date", (for a 1-year Transition/Integration period, named "Year 0") and shall continue in force for a period of three (3) years from the Service Commencement Date (the "Initial Term")
The contract allows for a further period of extensions for a maximum of 36 months hence in 12 month intervals. (1+1+1)
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2024/S 000-009274
Section five. Award of contract
Title
Customer Data Platform
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
25 September 2024
five.2.2) Information about tenders
Number of tenders received: 10
Number of tenders received by electronic means: 10
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
mParticle, Inc
New York
Country
United States
NUTS code
- US - United States
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £8,000,000
Section six. Complementary information
six.3) Additional information
In the case of technology requirements, the BBC may involve its technology partner (Atos IT Solutions and Services Limited) to assist in the scoping and drafting of invitations to tender and/or the evaluation of tenders. However, the final decision as to which is the most economically advantageous (by reference to the award criteria) will be made by the BBC. The awarding authority reserves the right not to award a contract and to annul the procurement process at any stage. Tenders and all supporting documents must be priced in sterling and all payments will be made in sterling. The contract shall be subject to English law. The awarding authority does not bind itself to accept the lowest, or any tender and reserves the right to accept part of a tender unless the tenderer expressly stipulates otherwise in the tender document.
six.4) Procedures for review
six.4.1) Review body
Business and Property Courts of England and Wales - TCC
Rolls Building, 7 Rolls Building, Fetter Lane
London
Country
United Kingdom