Section one: Contracting authority
one.1) Name and addresses
City of London Corporation
Guildhall
London
EC2P 2EJ
Daria.Faeti@cityoflondon.gov.uk
Telephone
+44 2076063030
Country
United Kingdom
Region code
UKI - London
Internet address(es)
Main address
one.4) Type of the contracting authority
Regional or local Agency/Office
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Media Relations - Guildhall School
Reference number
itt_COL_18297
two.1.2) Main CPV code
- 79416000 - Public relations services
two.1.3) Type of contract
Services
two.1.4) Short description
The City of London Corporation (the City) invited Tenders for the provision of Media Relations Services.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £250,000.40
two.2) Description
two.2.2) Additional CPV code(s)
- 79416100 - Public relations management services
two.2.3) Place of performance
NUTS codes
- UKI - London
Main site or place of performance
Guildhall School, Silk St, London EC2Y 8DT
two.2.4) Description of the procurement
The City of London Corporation required a Media Relations Contractor for the Guildhall School.
The awarded supplier will:
Deliver the objectives of Guildhall School’s PR strategy, proactively seeking positive media coverage and engagement across the School’s strategic objectives.
Act as the School’s press office, handling reactive media enquiries and working with the School to identify appropriate responses and spokespeople/content; providing staff presence to support with interviews, filming, and press desks as required.
Drive profile for the School via media coverage of the School’s substantial events programme, achieving preview coverage, listings, attendance by critics and reviews.
Support the School on reputational and crisis communications, providing expert advice and immediate management of sensitive and complex issues that may receive media attention, including liaison with the central City of London communications team.
Support brand awareness by proactively seeking opportunities for Guildhall academic/artistic staff to comment on industry topics or provide expert opinion in the media.
Engage with influencers and undertaking digital media relations activity, coordinating with the School’s own social media and digital marketing activity (nb. the School manages its own social media presence and channels).
Provide daily media clippings summaries, both featuring the School and in order to share wider industry news, recording and retaining relevant clippings, and producing digital media clippings books on request.
Work with the School’s marketing and communications team to revise and renew the PR strategy as required.
The duration of the contract is three (3) years, subject to the right of the City (at its sole discretion) to exercise its right to extend the Contract by up to two (2) years. The maximum length of the contract is therefore five (5) years.
two.2.5) Award criteria
Quality criterion - Name: Price / Weighting: 35
Quality criterion - Name: Technical / Weighting: 50
Quality criterion - Name: Responsible Procurement / Weighting: 15
Price - Weighting: 35
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2024/S 000-017125
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
25 September 2024
five.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 4
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Rebecca Driver Media Relations
17 Wood Ridge Crescent, St Neots, Cambs PE19 6BG
Cambs
PE19 6BG
Country
United Kingdom
NUTS code
- UKI - London
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £250,000.40
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Cabinet Office
70 Whitehall
London
SW1A 2AS
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
See VI.4.1) Review body field of this contract award notice
London
Country
United Kingdom