Section one: Contracting authority/entity
one.1) Name and addresses
WEST MIDLANDS GROWTH COMPANY LIMITED
Birmingham
Contact
Charlene Joseph
Telephone
+44 7483079297
Country
United Kingdom
NUTS code
UKG31 - Birmingham
Companies House
Commercial Working Group
Internet address(es)
Main address
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
In Market Representation
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.2) Description
two.2.1) Title
In Market Representation Uplift
Lot No
1
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKG - West Midlands (England)
Main site or place of performance
West Midlands region as the crow flies from B1 Post Code
two.2.4) Description of the procurement at the time of conclusion of the contract:
LOT 1 Australia
• Build a pipeline of minimum 60 prospects and 30 projects (active inward investment opportunities)
• Support 10 inward investment visits to the West Midlands region
• Create 5 completed projects (successes) with 75 jobs
two.2.7) Duration of the contract, framework agreement, dynamic purchasing system or concession
Start date
5 November 2022
End date
31 March 2023
Section four. Procedure
four.2) Administrative information
four.2.1) Contract award notice concerning this contract
Notice number: 2021/S 000-025216
Section five. Award of contract/concession
Contract No
2021-WMGC-0003
Lot No
1
Title
In Market Representation
five.2) Award of contract/concession
five.2.1) Date of conclusion of the contract/concession award decision:
13 August 2021
five.2.2) Information about tenders
The contract/concession has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor/concessionaire
Foley & Associates Pty Ltd
Suite 48, Level 9, 88 Pitt Street
Sydney, NSW 2000
Country
Australia
NUTS code
- AU - Australia
Justification for not providing organisation identifier
Not on any register
The contractor/concessionaire is an SME
Yes
five.2.4) Information on value of the contract/lot/concession (at the time of conclusion of the contract;excluding VAT)
Total value of the procurement: £92,250
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Commercial Working Group
Birmingham
Country
United Kingdom
Section seven: Modifications to the contract/concession
seven.1) Description of the procurement after the modifications
seven.1.1) Main CPV code
- 79342000 - Marketing services
seven.1.3) Place of performance
NUTS code
- AU - Australia
seven.1.4) Description of the procurement:
• Take on the role of West Midlands Growth Company's strategic business development and front end sales partner in inward investment lead generation, presenting itself to key stakeholders and prospective investors as a direct extension of the Growth Company's business development team
• Cultivate and manage relationships with key stakeholders on behalf of the West Midlands Growth Company (to include notably Department for International Trade posts, national and state
trade and investment bodies in host countries, Relevant sector bodies and trade associations and senior operational personnel from relevant partner city authorities).
• Provide regular cultural & market insights and actionable intelligence to steer West Midlands Growth Company strategy and delivery plans.
• Where required, support with the delivery of a number of in-market promotional events, including event organisation, audience generation and audience follow-up.
seven.1.5) Duration of the contract, framework agreement, dynamic purchasing system or concession
Start date
5 November 2022
End date
31 March 2023
seven.1.6) Information on value of the contract/lot/concession (excluding VAT)
Total value of the contract/lot/concession:
£92,250
seven.1.7) Name and address of the contractor/concessionaire
Foley & Associates Pty Ltd
Australia
Country
Australia
NUTS code
- AU - Australia
Foley & Associates Pty Ltd
Suite 48, Level 9, 88 Pitt Street, Sydney, NSW 2000 Australia
The contractor/concessionaire is an SME
Yes
seven.2) Information about modifications
seven.2.1) Description of the modifications
Nature and extent of the modifications (with indication of possible earlier changes to the contract):
1. An increased target number of 'landed' investment project wins from 5 to 6.
2. An increase in the target active number of projects to 40.
3. An increase in the target number of qualified prospects to 90.
4. To arrange 20 face-to-face meetings with well qualified prospective businesses/investors who have FDI interest during the in-market mission.
5. To arrange and deliver 3 partnership events with relevant trade associations & industry bodies with a total combined audience of no fewer than 60 well qualified attendees who have current or future aspirations of growth/expansion into the UK.
6. A doubling of human resource allocated to the contract from October 1st through until the end of March 2023.
7. Additional performance related pay will only be awarded from the second landed project and for jobs beyond the first 20 jobs linked to successfully landed projects.
seven.2.2) Reasons for modification
Need for additional works, services or supplies by the original contractor/concessionaire.
Description of the economic or technical reasons and the inconvenience or duplication of cost preventing a change of contractor:
Description of the economic or technical reasons and the inconvenience or duplication of cost preventing a change of contractor:
(b)for additional works, services or supplies by the original contractor that have become necessary and were not included in the initial procurement, where a change of contractor-
(ii)would cause significant inconvenience or substantial duplication of costs for the contracting authority.
The increase in price does not exceed 50% of the value of the original contract.
seven.2.3) Increase in price
Updated total contract value before the modifications (taking into account possible earlier contract modifications, price adaptions and average inflation)
Value excluding VAT: £92,250
Total contract value after the modifications
Value excluding VAT: £122,138.88