Section one: Contracting authority/entity
one.1) Name and addresses
Transport for London
5 Endeavour Square
London
E20 1JN
Contact
TfL Commercial Department
AdvertisingConcessions@tfl.gov.uk
Country
United Kingdom
NUTS code
UKI - London
Justification for not providing organisation identifier
Not on any register
Internet address(es)
Main address
one.3) Communication
Access to the procurement documents is restricted. Further information can be obtained at
https://s1-eu.ariba.com/Sourcing/Main/ad/selfRegistration?realm=TfL
Additional information can be obtained from the above-mentioned address
Applications or, where applicable, tenders must be submitted electronically via
https://s1-eu.ariba.com/Sourcing/Main/ad/selfRegistration?realm=TfL
one.4) Type of the contracting authority
Regional or local authority
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
TfL Advertising Concessions for Rail (including London Underground) and Bus Shelters
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Both of TfL's main revenue generating Out of Home (OOH) advertising concessions - for Rail (including London Underground) and Bus Shelters - expire on 31 March 2025 and new contracts need to be placed in time to provide contractual cover and secure a lucrative revenue stream for TfL.
Both the Rail (including London Underground) and Bus Shelter advertising concessions are to be tendered at the same time. They will be tendered as 1 procurement comprising 2 Lots and resulting in 2 separate contracts:
- Rail advertising concession
- Bus Shelter advertising concession
Lot 1
Transport for London (TfL) is seeking to place an advertising concession with an concessionaire to commence from 1 April 2025 for the Rail to create a long-term revenue generating opportunity, the benefit of which will be shared between the concessionaire and TfL. Parties wishing to submit a tender for this opportunity must register on the SAP Ariba portal, guidance for which is contained in the SQ.
Lot 2
Transport for London (TfL) is seeking to place an advertising concession with a concessionaire to commence from 1 April 2025 on its Bus Shelter estate to create a long-term revenue generating opportunity, the benefit of which will be shared between the concessionaire and TfL. Parties wishing to submit a tender for this opportunity must register on the SAP Ariba portal, guidance for which is contained in the SQ.
two.1.6) Information about lots
This concession is divided into lots: Yes
Tenders may be submitted for all lots
The contracting authority reserves the right to award contracts combining the following lots or groups of lots:
Lot 1: Rail (including London Underground) advertising concession and Lot 2: Bus Shelters advertising concession
two.2) Description
two.2.1) Title
Rail (including London Underground) advertising concession
Lot No
1
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKI - London
Main site or place of performance
London
two.2.4) Description of the procurement
Lot 1
The concession involves the right to sell and display advertising on all Rail stations and rolling stock on the following transport services:
- London Underground
- Elizabeth line
- London Overground
- Docklands Light Railway
- Trams
- Victoria Coach Station
This consists of traditional assets of varying formats from 4 sheets to 96 sheets, as well as a range of digital assets including Digital 6 Sheets, Digital 12 Sheets, Escalator Panels, Escalator Ribbons, large scale Landmarks/Video Walls, and Digital Runways (integrated into platform edge doors).
The concessionaire will be responsible for the posting/scheduling of adverts and the installation and maintenance of all advertising assets.
two.2.5) Award criteria
Concession is awarded on the basis of the criteria stated in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £1,700,000,000
two.2.7) Duration of the concession
Duration in months
96
two.2.14) Additional information
Contracts under both Lots will be 96 months with option (at TfL's discretion) to extend by up to a further 24 months. For avoidance of doubt, the value stated herein is for the full 10 years (120 months).
two.2) Description
two.2.1) Title
Bus Shelter advertising concession
Lot No
2
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKI - London
Main site or place of performance
London
two.2.4) Description of the procurement
Lot 2
The concession involves the right to sell and display advertising on TfL's bus shelter estate throughout the Greater London area. This consists of more than 4,700 bus shelters carrying 9,500 traditional paper advertising panels and 612 digital panels. The concessionaire will be responsible for posting adverts on the traditional poster panels, as well as the scheduling of adverts across the digital network. The maintenance and cleaning of the bus shelters is conducted by third parties, but the concessionaire will be responsible for the maintenance and cleaning of the traditional panels and the installation, maintenance, and cleaning of the digital advertising panels on the bus shelters.
two.2.5) Award criteria
Concession is awarded on the basis of the criteria stated in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £800,000,000
two.2.7) Duration of the concession
Duration in months
96
two.2.14) Additional information
Contracts under both Lots will be 96 months with option (at TfL's discretion) to extend by up to a further 24 months. For avoidance of doubt, the value stated herein is for the full 10 years (120 months).
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions, indication of information and documentation required
Concessions for both contracts will be awarded on the basis of the criteria stated in the following procurement documents, which shall be issued subsequent to this Concessions Notice:
- Selection Questionnaire (SQ)
- Invitation to Tender (ITT)
For both of the above-mentioned documents, comprehensive guidance will be provided on the approach and methodology to be adopted for evaluation and award.
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
three.2) Conditions related to the concession
three.2.1) Information about a particular profession
Execution of the service is reserved to a particular profession
Reference to the relevant law, regulation or administrative provision
Execution of the service is reserved for a media partner or partners in accordance with the information contained herein and, more comprehensively, in the subsequent procurement documents.
three.2.2) Concession performance conditions
TfL wishes to appoint a media partner or partners to work with TfL to exploit Advertising Opportunities on its Bus Shelter and Rail Estates under licence. TfL expects its media partner to actively seek significantly improved revenues from the exploitation of Advertising Opportunities on the Estate over the term of its appointment.
Performance of the concessionaire(s) shall be managed in accordance with the requirements, as stated in TfL's ITT, as referred to herein.
Section four. Procedure
four.2) Administrative information
four.2.2) Time limit for submission of applications or receipt of tenders
Date
18 November 2023
Local time
5:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.2) Information about electronic workflows
Electronic invoicing will be accepted
Electronic payment will be used
six.3) Additional information
Financial Aspects
The concessionaire will pay TfL a share of the gross revenue. (No minimum annual guarantee is expected).
Capital Expenditure (CAPEX) will be funded by TfL and expected that the concessionaire(s) will repay the investment from revenue over 5 years on a straight-line basis, at an expected interest rate of 6.29%.
Guidance for Participation
The Selection Questionnaire (SQ) will be live via the e-procurement platform, SAP Ariba. In order to receive access to the tender (SQ and ITT documentation), you must be registered on the SAP Ariba platform via the address indicated:
https://s1-eu.ariba.com/Sourcing/Main/ad/selfRegistration?realm=TfL
Please note that the password should contain a capital letter, a number and also a special character. If already an account holder on SAP Ariba, the Respondent will log in using its log in details. The Respondent will also need to confirm its email address and confirm in SAP Ariba what type of goods/services they supply.
Once registered, please email AdvertisingConcessions@tfl.gov.uk to complete the registration process and gain access to the procurement documentation. The email should contain the Respondent's Business Network ID and the Respondent's company name, username, and administrator email with which the Respondent used to register on SAP Ariba.
Please note, you will not be able to access the procurement documentation unless your registration is complete. This should be completed as soon as possible to avoid delays.
Once on the procurement's main home page on SAP Ariba, Respondents must click the 'Intend to Participate' icon at the top of the page between 'Download Content' and 'Decline to Participate' in order to fully register against the contract opportunity.
Any questions or issues please contact AdvertisingConcessions@tfl.gov.uk
six.4) Procedures for review
six.4.1) Review body
The Public Procurement Review Service
London
Country
United Kingdom