Section one: Contracting authority/entity
one.1) Name and addresses
OUTWOOD GRANGE ACADEMIES TRUST
Potovens Lane,Outwood
WAKEFIELD
WF12PF
Contact
Suzi Richards
Telephone
+44 7989177767
Country
United Kingdom
Region code
UKE45 - Wakefield
Companies House
06995649
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Social Media Recruitment with AI
Reference number
FTSSMR240924
two.1.2) Main CPV code
- 79600000 - Recruitment services
two.1.3) Type of contract
Services
two.1.4) Short description
In addition to the traditional methods of recruitment used by the Trust, the Outwood are looking to trial a new innovative solution that is based around artificial intelligence powered targeted marketing of the Trust to potential and future candidates.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £100,000
two.2) Description
two.2.2) Additional CPV code(s)
- 48100000 - Industry specific software package
two.2.3) Place of performance
NUTS codes
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
two.2.4) Description of the procurement
Service Objective:
The Trust require a specialist digital provider to provide a comprehensive, AI-powered recruitment solution capable of effectively engaging with education sector candidates through precision-targeted, multi-channel social media campaigns. The service should prioritize both immediate and preemptive recruitment needs, optimizing campaigns in real-time to maximize candidate engagement and conversion rates.
Key Requirements:
1. AI-Driven Campaign Management:
* Automated campaign launch and optimization across various social media platforms.
* 24/7 campaign monitoring and adjustment based on performance data.
* Intelligent retargeting capabilities to reach qualified candidates across multiple channels.
* Comprehensive tracking of campaign performance metrics, including views, clicks, applications, and hires.
2. Candidate Engagement Tools:
* User-friendly candidate application pages with streamlined application processes.
* Geo-targeted campaigns to reach candidates in specific geographic locations.
* AI-powered targeted outreach to identify and engage with potential candidates.
* Multi-channel retargeting to maintain candidate interest and drive conversions.
* Performance Measurement and Reporting:
3. A shared dashboard providing real-time insights into campaign performance.
* Detailed tracking of candidate journeys from initial engagement to application and hire.
* Key performance indicators (KPIs) to measure the effectiveness of the recruitment solution.
4. Enhanced Employer Branding:
* Support for creating and maintaining a strong employer brand through targeted messaging and content.
* Integration with existing employer branding materials and guidelines.
Additional Considerations:
Data Privacy and Security: Ensure compliance with relevant data protection regulations and maintain strict security measures to protect candidate data.
Scalability: The solution should be capable of handling increasing recruitment demands and adapting to changes in the education sector.
Integration: The service should seamlessly integrate with the Trust's existing recruitment systems and processes.
By meeting these requirements, the service provider will deliver a robust and effective recruitment solution that drives candidate engagement, improves hiring efficiency, and strengthens the Trust's employer brand within the education sector.
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Award of a contract without prior publication of a call for competition in the cases listed below
- The procurement falls outside the scope of application of the regulations
Explanation:
Award of a contract without prior publication of a call for competition in the cases listed below
The procurement falls outside the scope of application of the regulations Explanation:
The award is made in line with the Public Contract Regulations 2015 Regulation 32(2)(b)where the required services being sought can be supplied only by the particular economic operator for the following reason:-
(ii) Competition is absent for technical reasons
In the case of the above, this was reviewed and where no reasonable alternative or substitute exists and the absence of competition, it is not the result of an artificial narrowing down of the parameters of the procurement;
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
Section five. Award of contract/concession
A contract/lot is awarded: Yes
five.2) Award of contract/concession
five.2.1) Date of conclusion of the contract
24 September 2024
five.2.2) Information about tenders
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor/concessionaire
Socially Recruited Ltd
2 Eastbourne Terrace
London
W2 6LG
Country
United Kingdom
NUTS code
- UK - United Kingdom
Companies House
10942594
The contractor/concessionaire is an SME
Yes
five.2.4) Information on value of contract/lot/concession (excluding VAT)
Initial estimated total value of the contract/lot/concession: £100,000
Total value of the contract/lot/concession: £100,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
High Court
London
Country
United Kingdom