Section one: Contracting authority
one.1) Name and addresses
Prifysgol Bangor / Bangor University
Finance Office, Cae Derwen, College Road
Bangor
LL57 2DG
Contact
Nicola Day
Country
United Kingdom
NUTS code
UKL12 - Gwynedd
Internet address(es)
Main address
Buyer's address
https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0340
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Media Buying Services
Reference number
BUMEDIA2021
two.1.2) Main CPV code
- 79341200 - Advertising management services
two.1.3) Type of contract
Services
two.1.4) Short description
Bangor University is currently seeking to appoint an agency or agencies to deliver creative, targeted and impactful advertising campaigns and services to increase awareness of the University and to increase student recruitment.
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £5,205,000
two.2) Description
two.2.1) Title
Digital Media Buying
Lot No
1
two.2.2) Additional CPV code(s)
- 79341400 - Advertising campaign services
two.2.3) Place of performance
NUTS codes
- UKL12 - Gwynedd
two.2.4) Description of the procurement
Bangor University is looking for an agency who can work with us to design digital advertising campaigns, negotiate competitive packages with the media, book the media and manage the relationship with the media through to the delivery of the advertising.
two.2.5) Award criteria
Quality criterion - Name: Strategy & Development / Weighting: 20%
Quality criterion - Name: Managing Campaigns / Weighting: 25%
Quality criterion - Name: Account Management / Weighting: 15%
Quality criterion - Name: Fair Working Practices / Weighting: 5%
Quality criterion - Name: Value for Money & Added Value / Weighting: 10%
Price - Weighting: 25%
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Out of Home Media Buying
Lot No
2
two.2.2) Additional CPV code(s)
- 79341400 - Advertising campaign services
two.2.3) Place of performance
NUTS codes
- UKL12 - Gwynedd
two.2.4) Description of the procurement
Bangor University is looking for an agency who can work with us to design out of home advertising campaigns, negotiate competitive packages with the media, book the media and manage the relationship with the media through to the delivery of the advertising.
two.2.5) Award criteria
Quality criterion - Name: Strategy & Development / Weighting: 20%
Quality criterion - Name: Managing Campaigns / Weighting: 25%
Quality criterion - Name: Account Management / Weighting: 15%
Quality criterion - Name: Fair Working Practices / Weighting: 5%
Quality criterion - Name: Value for Money & Added Value / Weighting: 10%
Price - Weighting: 25%
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Broadcast Media Buying
Lot No
3
two.2.2) Additional CPV code(s)
- 79341400 - Advertising campaign services
two.2.3) Place of performance
NUTS codes
- UKL12 - Gwynedd
two.2.4) Description of the procurement
Bangor University is looking for an agency who can work with us to design broadcast media advertising campaigns, negotiate competitive packages with the media, book the media and manage the relationship with the media through to the delivery of the advertising. This Lot includes terrestrial TV, digital TV including video on demand and radio
two.2.5) Award criteria
Quality criterion - Name: Strategy & Development / Weighting: 20%
Quality criterion - Name: Managing Campaigns / Weighting: 25%
Quality criterion - Name: Account Management / Weighting: 15%
Quality criterion - Name: Fair Working Practices / Weighting: 5%
Quality criterion - Name: Value for Money & Added Value / Weighting: 10%
Price - Weighting: 25%
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Campaign design, creative design and production
Lot No
4
two.2.2) Additional CPV code(s)
- 79341400 - Advertising campaign services
two.2.3) Place of performance
NUTS codes
- UKL12 - Gwynedd
two.2.4) Description of the procurement
Bangor University is looking for a highly creative agency who can advise and work with us to develop campaign messaging, adapt it for different channels and then supply it in the appropriate format for the chosen media. This is going to require a range of formats to include: video, sound (including scripts), gifs, print based adverts, online digital adverts, out of home posters (from buses to 48 sheet roadside billboards).
It may also include TV advert production, however, as this is a specialist field, the University will consider agencies who don’t offer TV advert production services and these specific services may be excluded from the lot.
two.2.5) Award criteria
Quality criterion - Name: Strategy & Development / Weighting: 20%
Quality criterion - Name: Managing Campaigns / Weighting: 25%
Quality criterion - Name: Account Management / Weighting: 15%
Quality criterion - Name: Fair Working Practices / Weighting: 5%
Quality criterion - Name: Value for Money & Added Value / Weighting: 10%
Price - Weighting: 25%
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2021/S 000-001433
Section five. Award of contract
Lot No
1
Title
Digital Media Buying
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
25 November 2021
five.2.2) Information about tenders
Number of tenders received: 14
Number of tenders received from SMEs: 14
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 14
Number of tenders received by electronic means: 14
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Education Cubed Ltd
Mocatta House, Trafalgar Place
Brighton
BN14DU
Telephone
+44 1273443577
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £4,515,000
Total value of the contract/lot: £4,515,000
Section five. Award of contract
Lot No
2
Title
Out of Home Media Buying
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
25 November 2021
five.2.2) Information about tenders
Number of tenders received: 9
Number of tenders received from SMEs: 8
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 9
Number of tenders received by electronic means: 9
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Ubiquity Group
S4C Media Centre, Llanishen
Cardiff
CF145DU
Telephone
+44 2922409703
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £120,000
Total value of the contract/lot: £120,000
Section five. Award of contract
Lot No
3
Title
Broadcast Media Buying
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
13 September 2021
five.2.2) Information about tenders
Number of tenders received: 8
Number of tenders received from SMEs: 7
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 8
Number of tenders received by electronic means: 8
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Havas People
1st Floor, 52 Princess Street
Manchester
M16JX
Telephone
+44 207022
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £300,000
Total value of the contract/lot: £300,000
Section five. Award of contract
Lot No
4
Title
Campaign design, creative design and production
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
25 November 2021
five.2.2) Information about tenders
Number of tenders received: 13
Number of tenders received from SMEs: 12
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 13
Number of tenders received by electronic means: 13
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Ubiquity Group
S4C Media Centre, Llanishen
Cardiff
CF145DU
Telephone
+44 2922409703
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £270,000
Total value of the contract/lot: £270,000
Section six. Complementary information
six.3) Additional information
(WA Ref:114008)
six.4) Procedures for review
six.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
Telephone
+44 2079477501
Country
United Kingdom