Scope
Reference
STA10234
Description
Collaboration with Interbev to promote English Lamb in French supermarkets
Contract 1
Supplier
Contract value
- 197920.83 EUR excluding VAT
- 237505 EUR including VAT
Below the relevant threshold
Date signed
4 June 2025
Contract dates
- 5 June 2025 to 31 March 2026
- 9 months, 26 days
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Contract locations
- FR - France
Procedure
Procedure type
Direct award
Direct award justification
Single supplier - technical reasons
no reasonable alternative or substitute exists and the absence of
competition is not the result of an artificial narrowing down of the parameters of the
procurement
Supplier
Interbev
207 Rue de Bercy, TSA 21307, Cedex 12
Paris
75564
France
Email: d.aubouin@interbev.fr
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 1
Contracting authority
Agriculture and Horticulture Development Board
- Public Procurement Organisation Number: PBHX-8363-MBBV
Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
United Kingdom
Email: procurement@ahdb.org.uk
Website: http://www.ahdb.org.uk
Region: UKG13 - Warwickshire
Organisation type: Public authority - central government