Section one: Contracting authority
one.1) Name and addresses
Abertay University
Bell Street
Dundee
DD1 1HG
Telephone
+44 1382308995
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
Buyer's address
https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00103
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Multichannel Advertising & SEO Agency for Student Recruitment
Reference number
038-AU-PRO-2425
two.1.2) Main CPV code
- 79341000 - Advertising services
two.1.3) Type of contract
Services
two.1.4) Short description
Abertay University seeks a strategic agency partner with extensive expertise in multichannel advertising and search engine optimisation (SEO) to support and enhance student recruitment for undergraduate and postgraduate programs. The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university’s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £1,050,000
two.2) Description
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
two.2.3) Place of performance
NUTS codes
- UKM71 - Angus and Dundee City
Main site or place of performance
Bell Street, Dundee
two.2.4) Description of the procurement
The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university’s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally
two.2.5) Award criteria
Quality criterion - Name: technical / Weighting: 70
Price - Weighting: 30
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2025/S 000-011619
Section five. Award of contract
Contract No
038-AU-PRO-2425
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
4 June 2025
five.2.2) Information about tenders
Number of tenders received: 11
Number of tenders received from SMEs: 11
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 11
Number of tenders received by electronic means: 11
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Anything is Possible
3rd Floor Frederick House, 41-46 Frederick Place
Brighton
BN1 4EA
Telephone
+44 2031304065
Country
United Kingdom
NUTS code
- UKJ21 - Brighton and Hove
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £1,050,000
Section six. Complementary information
six.3) Additional information
(SC Ref:800728)
six.4) Procedures for review
six.4.1) Review body
Dundee Sheriff Court
6 West Bell Street
Dundee
DD1 9AD
Country
United Kingdom