Scope
Reference
1262
Description
We wish to establish a framework of suppliers that can support us with our efforts to engage the public in the work of the Senedd ahead of the 2026 election and beyond.
The framework duration will be five years from the date on which the contract commences, to cover the lead up to the election and the duration of the Seventh Senedd, and will be managed in three lots.
Lot 1 - Integrated Marketing Services
Lot 2 - Creator Partnerships (influencers)
Lot 3 - Creative Services
Commercial tool
Establishes a framework
Total value (estimated)
- £500,000 excluding VAT
- £600,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 19 September 2025 to 18 September 2030
- 5 years
Main procurement category
Services
Contract locations
- UKL - Wales
Lot constraints
Description of how multiple lots may be awarded:
As detailed in the Tender Documents.
Not the same for all lots
CPV classifications are shown in Lot sections, because they are not the same for all lots.
Lot 1. Integrated Marketing Services
Description
Fully integrated agency providing a range of services including media planning, buying, creative, production, partnerships, marketing (including digital and out of home) and PR.
Lot value (estimated)
- £250,000 excluding VAT
- £300,000 including VAT
Framework lot values may be shared with other lots
CPV classifications
- 79340000 - Advertising and marketing services
- 79310000 - Market research services
- 79410000 - Business and management consultancy services
Same for all lots
Contract locations and contract dates are shown in the Scope section, because they are the same for all lots.
Lot 2. Creator Partnerships (influencers)
Description
Suppliers, that specialise in working with Wales-based creators, to lead the campaign's creator partnership.
Lot value (estimated)
- £167,000 excluding VAT
- £200,400 including VAT
Framework lot values may be shared with other lots
CPV classifications
- 79340000 - Advertising and marketing services
- 79310000 - Market research services
- 79410000 - Business and management consultancy services
Same for all lots
Contract locations and contract dates are shown in the Scope section, because they are the same for all lots.
Lot 3. Creative Production
Description
This lot aims to enlist a range of suppliers to provide the following creative services: branding, photography and filming / animation.
Lot value (estimated)
- £85,000 excluding VAT
- £101,998 including VAT
Framework lot values may be shared with other lots
CPV classifications
- 79340000 - Advertising and marketing services
Same for all lots
Contract locations and contract dates are shown in the Scope section, because they are the same for all lots.
Framework
Maximum number of suppliers
18
Maximum percentage fee charged to suppliers
0%
Further information about fees
N/A
Justification for framework term over 4 years
The contract period runs in line with the Senedd Election.
Framework operation description
As per tender documents
Award method when using the framework
Either with or without competition
Contracting authorities that may use the framework
Establishing party only
Participation
Legal and financial capacity conditions of participation
Lot 1. Integrated Marketing Services
As per tender documents
Lot 2. Creator Partnerships (influencers)
Lot 3. Creative Production
As per Tender Documents
Technical ability conditions of participation
Lot 1. Integrated Marketing Services
As per tender documents
Lot 2. Creator Partnerships (influencers)
Lot 3. Creative Production
As per Tender Documents
Particular suitability
Lot 1. Integrated Marketing Services
Lot 2. Creator Partnerships (influencers)
Lot 3. Creative Production
- Small and medium-sized enterprises (SME)
- Voluntary, community and social enterprises (VCSE)
Submission
Enquiry deadline
27 June 2025, 10:00am
Submission type
Requests to participate
Deadline for requests to participate
4 July 2025, 10:00am
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Languages that may be used for submission
- Welsh
- English
Suppliers to be invited to tender
Lot 1. Integrated Marketing Services
7 suppliers
Selection criteria:
As Per Tender Documents
Lot 2. Creator Partnerships (influencers)
7 suppliers
Lot 3. Creative Production
10 suppliers
Selection criteria:
As per Tender Documents
Award decision date (estimated)
18 September 2025
Recurring procurement
Publication date of next tender notice (estimated): 28 May 2030
Award criteria
| Name | Description | Type | Weighting |
|---|---|---|---|
| Quality | Quality Total Section 60 Marks 1. Delivery of Service 40 Marks Sub Criteria: Project management approach -Method Statement 30 Marks Timelines/Timescales 10 Marks 2. Innovation and creativity 20 Marks... |
Quality | 60.00% |
| Cost | Cost Total Section 40 Marks Sub Criteria: Cost of Half Day Rate 30 Marks Value for money and Impact 10 Marks |
Cost | 40.00% |
Other information
Payment terms
As per Tender Documents
Applicable trade agreements
- Government Procurement Agreement (GPA)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Competitive flexible procedure
Competitive flexible procedure description
As per Tender Documents.
Justification for not publishing a preliminary market engagement notice
Decision made not to do preliminary market engagement on this framework due to required award date.
Documents
Documents to be provided after the tender notice
Suppliers will need to be registered on the Bravo Solution portal in order to obtain the Pre-Qualification Questionnaire (PQQ) and view the supporting Procurement documents. If you are not already registered you can register by going to www.etenderwales.bravosolution.co.uk. It is free to register on this portal. Once registered:-
- Click the 'Open Access PQQs' link
- Click on the relevant PQQ to access the content (PQQ: pqq_33684 - Senedd Communications and Engagement Framework.)
- Click the 'Express Interest' button in the 'Actions' box on the left-hand side of the page. This will move the PQQ into your 'My PQQs' page
- Click on the PQQ code. You can now access any attachments by clicking the 'Settings and Buyer Attachments' in the 'Actions' box
- You can now choose to 'Reply' to the PQQ and submit your response
Please note that the Procurement documents will be uploaded into the 'Supplier Attachments' area under 'Settings' for all suppliers to view.
Contracting authority
Senedd Cymru / Welsh Parliament
- Public Procurement Organisation Number: PZHB-8494-NVZZ
Senedd Cymru / Welsh Parliament
Cardiff
CF99 1SN
United Kingdom
Contact name: Alexander Charles Dalton
Telephone: 0300 200 6265
Email: Alexander.Dalton@senedd.wales
Website: http://www.senedd.wales.org/abthome/abt-procurement.htm
Region: UKL22 - Cardiff and Vale of Glamorgan
Organisation type: Public authority - central government
Devolved regulations that apply: Wales